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How can algorithms help in segmenting users and customers? : a systematic review and research agenda for algorithmic customer segmentation
Salminen, Joni; Mustak, Mekhail; Sufyan, Muhammad; … - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 677-692
Persistent link: https://www.econbiz.de/10014537354
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Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal; Sufyan, Muhammad; Mustak, Mekhail - In: Journal of retailing and consumer services 68 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
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Deepfakes : deceptions, mitigations, and opportunities
Mustak, Mekhail; Salminen, Joni; Mäntymäki, Matti; … - In: Journal of business research : JBR 154 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013468822
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Using machine learning to develop customer insights from user-generated content
Mustak, Mekhail; Hallikainen, Heli; Laukkanen, Tommi; … - 2024
Uncovering customer insights (CI) is indispensable for contemporary marketing strategies. The widespread availability of user-generated content (UGC) presents a unique opportunity for firms to gain a nuanced understanding of their customers. However, the size and complexity of UGC datasets pose...
Persistent link: https://www.econbiz.de/10015070745
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Service innovation in networks : a systematic review and implications for business-to-business service innovation research
Mustak, Mekhail - In: The journal of business & industrial marketing 29 (2014) 2, pp. 151-163
Persistent link: https://www.econbiz.de/10010248161
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Customer participation in knowledge intensive business services : perceived value outcomes from a dyadic perspective
Mustak, Mekhail - In: Industrial marketing management : the international … 78 (2019), pp. 76-87
Persistent link: https://www.econbiz.de/10012026155
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Social media espionage : a strategic grid
Salminen, Joni; Degbey, William Y. - 2015
Persistent link: https://www.econbiz.de/10011391977
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Creating and detecting fake reviews of online products
Salminen, Joni; Kandpal, Chandrashekhar; Kamel, Ahmed … - In: Journal of retailing and consumer services 64 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013209474
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Fool's gold? : developer dilemmas in a closed mobile application market platform
Salminen, Joni; Teixeira, Jose - In: Co-created effective, agile, and trusted eServices : …, (pp. 121-132). 2013
Persistent link: https://www.econbiz.de/10010188216
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Machine learning approach to auto-tagging online content for content marketing efficiency : a comparative analysis between methods and content type
Salminen, Joni; Yoganathan, Vignesh; Corporan, Juan; … - In: Journal of business research : JBR 101 (2019), pp. 203-217
Persistent link: https://www.econbiz.de/10012103246