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Impact of celebrity credibility on advertising effectiveness

Aziz, Sadia; Ghani, Usman; Niazi, Abdullah - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 107-127

the impact of celebrity credibility on advertising effectiveness in terms of consumer's attitude towards the advertisement …, attitude to the brand and their favorable purchase intentions as compare to the unknown celebrity with less credibility. …

Persistent link: https://www.econbiz.de/10010260217

Are they celebrity followers? : examining the third-person perception of celebrity-endorsed advertising

Pan, Po-Lin; Meng, Juan - In: Journal of promotion management : JPM 24 (2018) 2, pp. 233-250

Persistent link: https://www.econbiz.de/10011875383

Role of celebrity in cause related marketing

Thamaraiselvan, N.; Arasu Balasubramaniam, Senthil; … - In: International review on public and non-profit marketing 14 (2017) 3, pp. 341-357

Persistent link: https://www.econbiz.de/10011916474

Does celebrity credibility influence Muslim and non-Muslim consumers' attitudes toward brands and purchase intention?

Mohd Suki, Norazah - In: Journal of Islamic marketing : JIMA 5 (2014) 2, pp. 227-240

Persistent link: https://www.econbiz.de/10010389513

Impact of source credibility attributes of celebrity endorsement on purchase intention of consumers in Indian banking sector

Chaddha, Priyanka; Agarwal, Bhawna - In: Asian African journal of economics and econometrics 19 (2019) 2, pp. 217-229

Persistent link: https://www.econbiz.de/10012427533

Persuadability of celebrity brand endorsements : socio-economic and cultural perspective

Menezes, Kim Anne; Bhaskaran, Suku; Yadav, Itika - In: International journal of business and globalisation : IJBG 23 (2019) 1, pp. 69-87

Persistent link: https://www.econbiz.de/10012135625

Gender and celebrity scandals : a cross-cultural examination on celebrity endorsement

Huang, Jianping - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 133-150

Persistent link: https://www.econbiz.de/10012385180

Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector

Wang, Stephen W.; Kao, Grace Hsiu-Ying; Ngamsiriudom, Waros - In: Journal of air transport management 60 (2017), pp. 10-17

Persistent link: https://www.econbiz.de/10011695337

Who is the attached endorser? : an examination of the attachment-endorsement spectrum

Saldanha, Natalya; Mulye, Rajendra; Rahman, Kaleel - In: Journal of retailing and consumer services 43 (2018), pp. 242-250

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OTC drug advertising in Japan : the role of need for cognition and celebrity endorser credibility

Morimoto, Mariko - In: Health marketing quarterly 37 (2020) 2, pp. 108-123

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