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Booking now or later : do online peer reviews matter?

Zhang, Zili; Liang, Sai; Li, Hengyun; Zhang, Ziqiong - In: International journal of hospitality management 77 (2019), pp. 147-158

Persistent link: https://www.econbiz.de/10011988490

Shoppers' intention to provide online reviews : the moderating role of consumer involvement

Tata, Sai Vijay; Prashar, Sanjeev; Parsad, Chandan - In: Journal of electronic commerce in organizations : the … 17 (2019) 3, pp. 35-53

Persistent link: https://www.econbiz.de/10012104277

This product works well (for me) : the impact of first-person singular pronouns on online review helpfulness

Wang, Fang; Karimi, Sahar - In: Journal of business research : JBR 104 (2019), pp. 283-294

Persistent link: https://www.econbiz.de/10012105029

Tell it like it is : the effects of differing responses to negative online reviews

Esmark Jones, Carol L.; Stevens, Jennifer L.; … - In: Psychology & marketing 35 (2018) 12, pp. 891-901

Persistent link: https://www.econbiz.de/10011970105

Channels of impact : user reviews when quality is dynamic and managers respond

Chevalier, Judith A.; Dover, Yaniv; Mayzlin, Dina - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 688-709

Persistent link: https://www.econbiz.de/10011951214

The emotional review-reward effect : how do reviews increase impulsivity?

Motyka, Scott; Grewal, Dhruv; Aguirre, Elizabeth; Mahr, … - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1032-1051

Persistent link: https://www.econbiz.de/10011951622

How valence, volume and variance of online reviews influence brand attitudes

Zablocki, Agnieszka; Schlegelmilch, Bodo B.; Houston, … - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 61-77

Persistent link: https://www.econbiz.de/10012113569

The impact of emotionality and trust cues on the perceived trustworthiness of online reviews

Carbonell, Guillermo; Barbu, Catalin-Mihai; Vorgerd, Laura - In: Cogent business & management 6 (2019), pp. 1-14

Online reviews and trust cues are two core aspects of e-commerce. Based on these features, users can make informed decisions about the products and services they buy online. Although prior studies have investigated on various review characteristics, the writing style has been examined less...

Persistent link: https://www.econbiz.de/10012113743

An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards

Steward, Michelle D.; Narus, James A.; Roehm, Michelle L. - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 173-189

Persistent link: https://www.econbiz.de/10011844765

Customer engagement and online reviews

Thakur, Rakhi - In: Journal of retailing and consumer services 41 (2018), pp. 48-59

Persistent link: https://www.econbiz.de/10011808477