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Continuing the manifesto conversation : toward building a renewal capability for the marketing discipline

Madhavaram, Sreedhar; Hatfield, Hunter N. - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 188-195

Persistent link: https://www.econbiz.de/10014225837

Shelby D. Hunt's contributions to the marketing discipline : research programs, impact, and compelling opportunities

Madhavaram, Sreedhar - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 125-129

Persistent link: https://www.econbiz.de/10012497111

Chartering marketing strategy and marketing management research toward greater relevance and impact

Madhavaram, Sreedhar - In: Journal of business research : JBR 178 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014555572

Strategy, Decision Making, and Cognition: An Integrative Perspective

Appan, Radha; Bolton, Dorcia E.; Madhavaram, Sreedhar - In: International Journal of Strategic Decision Sciences (IJSDS) 8 (2017) 3, pp. 78-98

Reflecting the dis-equilibrium provoking, ongoing process nature of competition, the role of management in firms has evolved from determining quantity and implementing production function to recognizing, understanding, creating, selecting, implementing, and modifying strategies. The quest for...

Persistent link: https://www.econbiz.de/10012047518

Workplace spirituality and the selling organization : a conceptual framework and research propositions

Badrinarayanan, Vishag; Madhavaram, Sreedhar - In: The journal of personal selling & sales management : JPSSM 28 (2008) 4, pp. 421-434

Persistent link: https://www.econbiz.de/10003774615

Knowledge-based sales management strategy and the grafting metaphor : implications for theory and practice

Madhavaram, Sreedhar; McDonald, Robert E. - In: Industrial marketing management : the international … 39 (2010) 7, pp. 1078-1087

Persistent link: https://www.econbiz.de/10008668708

Developing pedagogical competence : issues and implications for marketing education

Madhavaram, Sreedhar; Laverie, Debra A. - In: Journal of marketing education : JME 32 (2010) 2, pp. 197-213

Persistent link: https://www.econbiz.de/10003997713

The service-dominant logic and a hierarchy of operant resources : developing masterful operant resources and implications for marketing strategy

Madhavaram, Sreedhar; Hunt, Shelby D. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 67-82

Persistent link: https://www.econbiz.de/10003679879

The potential implications of Web-based marketing communications for consumers' implicit and explicit brand attitudes : a call for research

Madhavaram, Sreedhar; Appan, Radha - In: Psychology & marketing 27 (2010) 2, pp. 186-202

Persistent link: https://www.econbiz.de/10003945276

Developing complex business-to-business products: issues and implications

Madhavaram, Sreedhar; Appan, Radha - In: Management research review 33 (2010) 7, pp. 715-733

Persistent link: https://www.econbiz.de/10008658616