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The impact of pronoun choices on consumer engagement actions : Exploring top global brands' social media communications
Labrecque, Lauren I.
;
Swani, Kunal
;
Stephen, Andrew T.
- In:
Psychology & Marketing
37
(
2020
)
6
,
pp. 796-814
Persistent link: https://www.econbiz.de/10012273747
Saved in:
2
Brand communities : A literature review and future research agendas using TCCM approach
Roy Bhattacharjee, Debashree
;
Pradhan, Debasis
;
Swani, Kunal
- In:
International Journal of Consumer Studies
46
(
2021
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10012809726
Saved in:
3
Managing product safety of imported Chinese goods
Berman, Barry
;
Swani, Kunal
- In:
Business horizons
53
(
2010
)
1
,
pp. 39-48
Persistent link: https://www.econbiz.de/10003953177
Saved in:
4
Interactions between price and price deal
Swani, Kunal
;
Yoo, Boonghee
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 143-152
Persistent link: https://www.econbiz.de/10003993640
Saved in:
5
The impact of violent humor on advertising success : a gender perspective
Swani, Kunal
;
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
Saved in:
6
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
Saved in:
7
Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
Saved in:
8
Overcoming privacy concerns in consumers' use of health information technologies : a justice framework
Slepchuk, Alec N.
;
Milne, George R.
;
Swani, Kunal
- In:
Journal of business research : JBR
141
(
2022
),
pp. 782-793
Persistent link: https://www.econbiz.de/10013168019
Saved in:
9
When data security goes wrong : examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach
Labrecque, Lauren I.
;
Markos, Ereni
;
Swani, Kunal
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 559-571
Persistent link: https://www.econbiz.de/10012647949
Saved in:
10
Brand communities : a literature review and future research agendas using TCCM approach
Bhattacharjee, Debashree Roy
;
Pradhan, Debasis
;
Swani, Kunal
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10012807974
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