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Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara; Ludwichowska, Gosia; Fuller, Rachel; … - In: Journal of marketing communications 27 (2021) 5, pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
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Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions
Pourazad, Naser; Stocchi, Lara; Pare, Vipul - In: Australasian marketing journal 27 (2019) 4, pp. 249-260
Persistent link: https://www.econbiz.de/10012153387
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When are apps worth paying for? : how marketers can analyze the market performance of mobile apps
Stocchi, Lara; Guerini, Carolina; Michaelidou, Nina - In: Journal of advertising research 57 (2017) 3, pp. 260-271
Persistent link: https://www.econbiz.de/10011756521
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Special issue: honouring Professor Gerald Goodhardt
Anesbury, Zachary William (ed.); Stocchi, Lara (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10012813910
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The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara; Michaelidou, Nina; Pourazad, Naser; … - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
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Integrated marketing communication : a balanced approach
Winchester, Maxwell; Peter, Ling; Stocchi, Lara; Lwin, … - 2019 - First edition
Persistent link: https://www.econbiz.de/10012025783
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Over-time variation in individual’s customer satisfaction scores
Dawes, John; Stocchi, Lara; Dall'Olmo Riley, Francesca - In: International journal of market research 62 (2020) 3, pp. 262-271
Persistent link: https://www.econbiz.de/10012231171
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What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser; Stocchi, Lara; Michaelidou, Nina; … - In: Journal of strategic marketing 32 (2024) 4, pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
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A comparison of social media influencers' KPI patterns across platforms : exploring differences in followers and engagement on Facebook, Instagram, YouTube, TikTok, and Twitter
Pourazad, Naser; Stocchi, Lara; Narsey, Shreya - In: Journal of advertising research 63 (2023) 2, pp. 139-159
Persistent link: https://www.econbiz.de/10014317765
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The mirror effect in online survey data : evidence and implications for marketing theory and strategy
Stocchi, Lara; Bellman, Steve; Pourazad, Naser; … - In: Psychology & marketing 41 (2024) 9, pp. 1997-2012
Persistent link: https://www.econbiz.de/10015075013