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Cross-media promotion and media synergy : practices, problems, and policy responses

Hardy, Jonathan - In: The Routledge companion to advertising and promotional …, (pp. 83-98). 2013

Persistent link: https://www.econbiz.de/10010197577

Branded content : practices and governance

Hardy, Jonathan - In: Innovation in advertising and branding communication, (pp. 48-68). 2021

Persistent link: https://www.econbiz.de/10012391584

Marketers' influence on media : renewing the radical tradition for the digital age

Hardy, Jonathan - In: Explorations in critical studies of advertising, (pp. 13-27). 2017

Persistent link: https://www.econbiz.de/10011594944

The changing relationship between media and marketing

Hardy, Jonathan; Hackley née Tiwsakul, Rungpaka Amy - In: Promotional culture and convergence : markets, methods, …, (pp. 125-150). 2013

Persistent link: https://www.econbiz.de/10014567859

The advertising handbook

Powell, Helen; Hardy, Jonathan; Hawkin, Sarah; MacRury, Iain - 2009 - 3rd edition

Persistent link: https://www.econbiz.de/10013488434

Advertising regulation

Hardy, Jonathan - In: The advertising handbook, (pp. 74-87). 2009

Persistent link: https://www.econbiz.de/10003851902

Branded content : the fateful merging of media and marketing

Hardy, Jonathan - 2022

Advertising and media : separation and integration -- News media and marketing -- Branded entertainment and product integration -- Brand content direct to you : marketers' 'owned' media -- Going native in digital media -- Media as marketers -- Regulating convergent media and marketing...

Persistent link: https://www.econbiz.de/10013176465

Western media systems

Hardy, Jonathan - 2008

Persistent link: https://www.econbiz.de/10004911992

Cross media promotion

Hardy, Jonathan - 2010

Persistent link: https://www.econbiz.de/10008689500

The advertising handbook

Hardy, Jonathan (ed.); MacRury, Iain (ed.); … - 2018 - Fourth Edition

Marketing practices and processes -- Advertising and the modern world / Joseph Turow -- What is an advertising agency in the 21st century? advertising processes : from conception to execution and evaluation / Iain MacRury -- Branding, brand value and the hidden persuaders on eBay / Helen Powell...

Persistent link: https://www.econbiz.de/10013180022