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The indirect impact of sports team reputation on the relationship between CEO's image and spectator loyalty in the professional Thai football league
Suchao-in, Kanoknan; Trongjitpituk, Thee - In: International journal of management practice : IJMP 17 (2024) 1, pp. 51-66
Strategic brand management in sports marketing has tended to focus on the impact of team brand association on spectator … encourages the marketing communication strategies in the sports business but also provides data for managers to increase their …
Persistent link: https://www.econbiz.de/10015067079
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The role of the brand in perceived service performance : moderating effects and configurational approach in professional football
Calabuig Moreno, Ferran; Prado-Gascó, Vicente; … - In: Technological forecasting & social change : an … 165 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10012671852
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Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos; Sarkis, Nada; Nader, Youssef - In: International journal of sport management and marketing … 18 (2018) 5, pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
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When sports sponsorship incurs brand risk : the roles of team performance, brand familiarity and team identification
Yuan, Shaofeng; Gao, Ying - In: International journal of sports marketing & sponsorship 23 (2022) 4, pp. 767-784
Persistent link: https://www.econbiz.de/10013370491
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How can the management of fitness centres be improved through corporate image and brand image?
Alguacil, M.; García-Fernández, J.; Calabuig Moreno, … - In: Economic research 35 (2022) 1,3, pp. 3378-3396
Persistent link: https://www.econbiz.de/10014383647
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Sports sponsorship perceptions : an exploration
Ferrier, Susan; Waite, Kathryn; Harrison, Tina - In: Journal of financial services marketing : JFSM 18 (2013) 2, pp. 78-90
Persistent link: https://www.econbiz.de/10010205378
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Investigating the role of credibility of sports celebrity endorsers influencing sports celebrity identification and purchase intention of endorsed brands
Shezi, Nkosinamandla - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 41-57
Persistent link: https://www.econbiz.de/10013336011
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The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem; Özbek, Oğuz - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
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Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon; Campbell, Richard M.; Koch, Eric C. - In: International journal of sports marketing & sponsorship 15 (2013) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
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Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind; Joseph, Joshy - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 245-264
Persistent link: https://www.econbiz.de/10012697147