Narrow search
Showing 1 - 10 of 56,685
Cover Image
Reflections on some key issues and challenges for marketing for social good
Bádéjọ́, Folúké; Maclaran, Pauline; Chatzidakis, … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 11/12, pp. 1203-1217
Persistent link: https://www.econbiz.de/10013466512
Cover Image
Strengthening social marketing research : harnessing "insight" through ethnography
Brennan, Linda; Fry, Marie-Louise; Previte, Josephine - In: Australasian marketing journal 23 (2015) 4, pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
Cover Image
Social marketing transformed : Kotler, Polonsky and Hastings reflect on social marketing in a period of social change ; guest editorial
Dibb, Sally; Carrigan, Marylyn - In: European journal of marketing : EJM 47 (2013) 9, pp. 1376-1398
Persistent link: https://www.econbiz.de/10010189555
Cover Image
Toward a service-dominant approach to social marketing
Luca, Nadina R.; Hibbert, Sally; McDonald, Ruth - In: Marketing theory 16 (2016) 2, pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
Cover Image
Socio-technical transitions and institutional change : addressing obesity through macro-social marketing
Kemper, Joya A.; Ballantine, Paul W. - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 381-392
Persistent link: https://www.econbiz.de/10011791096
Cover Image
Promoting social change : assessing how twitter was used to reduce drunk driving behaviours over New Year's Eve
Shaw, Alan - In: Journal of promotion management : innovations in … 27 (2021) 3, pp. 441-463
Persistent link: https://www.econbiz.de/10012440346
Cover Image
The stigma of mental illness : using segmentation for social change
Yeh, Marie A.; Jewell, Robert D.; Thomas, Veronica L. - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 97-116
Persistent link: https://www.econbiz.de/10011690546
Cover Image
Social marketing and big social change : personal social marketing insights form a complex system obesity prevention intervention
Venturini, Roberto - In: Journal of marketing management : MM 32 (2016) 11/12, pp. 1190-1199
Persistent link: https://www.econbiz.de/10011610966
Cover Image
Social innovation for sustainability and social inclusion
Kumar, Dinesh; Gupta, Punam - In: Asia-Pacific journal of management research and innovation 18 (2022) 3/4, pp. 169-177
Persistent link: https://www.econbiz.de/10014246923
Cover Image
Social transformations and migrations in Morocco
Berriane, Mohamed; Haas, Hein de; Natter, Katharina - 2021
Persistent link: https://www.econbiz.de/10012491797