Narrow search
Showing 1 - 10 of 131,038
Cover Image
Signaling stewardship and the value of family in a brand heritage Identity : a cross-cultural study of wineries
Spielmann, Nathalie; Discua Cruz, Allan; Tyler, Beverly B. - In: Journal of business research : JBR 153 (2022), pp. 35-45
Persistent link: https://www.econbiz.de/10013533851
Cover Image
Salvatore Ferragamo : brand heritage as main vector of brand extension and internationalization
Ostillio, Maria Carmela; Ghaddar, Sarah - In: Fashion branding and communication : core strategies of …, (pp. 73-99). 2017
Persistent link: https://www.econbiz.de/10012498307
Cover Image
The dual opening to brand heritage in family businesses
Blombeck, Anna; Brunninge, Olof - In: Corporate communications : an international journal 18 (2013) 3, pp. 327-346
Persistent link: https://www.econbiz.de/10010358543
Cover Image
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana; Salas-Paramo, Jairo; … - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Cover Image
Auditing the identity of regional wine brands : the case of Swiss Merlot Ticino
Zamparini, Alessandra; Lurati, Francesco; Illia, Laura - In: International journal of wine business research : IJWBR 22 (2010) 4, pp. 386-405
Persistent link: https://www.econbiz.de/10008778596
Cover Image
Determinants of brand love in wine tourism
Dias, Álvaro Lopes; Sousa, Bruno; Santos, Vasco; … - In: Wine Economics and Policy 13 (2024) 1, pp. 3-15
Wine tourism provides a multisensory experience through various wine tour-ism activities. It also adds value to the … regions and their producers by enhancing the wine knowledge and sensory experience of the visitors. This study explores the … determi-nants of brand love in wine tourism. Using survey data from wine tourists in Portugal, a structural equation modelling …
Persistent link: https://www.econbiz.de/10015056970
Cover Image
Family business branding from a signaling theory perspective : an integrative framework
Galvagno, Marco; Pisano, Vincenzo; Strano, Sonia M. - In: The journal of product & brand management 32 (2023) 5, pp. 681-696
Persistent link: https://www.econbiz.de/10014315437
Cover Image
The family business brand : cross-fertilization between fields
Aparicio, Gloria; Maseda, Amaia; Iturralde, Txomin; … - In: Management decision 61 (2023) 6, pp. 1585-1611
Persistent link: https://www.econbiz.de/10014309618
Cover Image
Online branding strategies of family SME wineries : a Hungarian-German comparative study
Paunović, Ivan; Obermayer, Nóra; Kovari, Edit - In: Journal of family business management : JFBM 12 (2022) 3, pp. 450-467
Persistent link: https://www.econbiz.de/10013536294
Cover Image
Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of brand familiarity
Beck, Susanne; Prügl, Reinhard - In: Family business review : journal of the Family Firm … 31 (2018) 4, pp. 460-482
Persistent link: https://www.econbiz.de/10011956557