Similar Search Results

Geographical brand and country-of-origin effects in the Chinese wine import market

Agnoli, Lara; Capitello, Roberta; Begalli, Diego - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 541-558

Persistent link: https://www.econbiz.de/10010462633

The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin

Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 160-165

Persistent link: https://www.econbiz.de/10011891430

Creativity and passion between global branding and country of origin roots

Aiello, Gaetano; Donvito, Raffaele; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 357-360

Persistent link: https://www.econbiz.de/10010408098

Modeling the effects of an international crisis on brand equity

Maher, Amro A. - In: Journal of global marketing 27 (2014) 2, pp. 74-84

Persistent link: https://www.econbiz.de/10010380440

Are consumers hesitant to purchase national brands manufactured in other countries?

Parkvithee, Narissara; Miranda, Mario J. - In: Journal of Asia Pacific business 14 (2013) 3, pp. 244-264

Persistent link: https://www.econbiz.de/10010127223

Effects of critical brand elements on wine purchasing behaviour in the Mexican market

Fernández Reyes, Lucía; Rajagopal - In: International journal of business competition and … 3 (2014) 3, pp. 189-212

Persistent link: https://www.econbiz.de/10010393792

Analyzing the impact of conjunctive labeling as part of a regional wine branding strategy

Atkin, Tom; Wilson, Damien; Thach, Liz; Olsen, Janeen E. - In: Wine Economics and Policy 6 (2017) 2, pp. 155-164

, before and two years after, conjunctive wine labeling was introduced in Sonoma County. The results show a higher awareness … demonstrates the potential benefit of associating sub-regional appellations with larger wine regions. …

Persistent link: https://www.econbiz.de/10011868320

Indian women consumers' wine choice : a study based on conjoint analysis

Payini, Valsaraj; Mallya, Jyothi; Piramanayagam, … - In: International journal of wine business research 34 (2022) 4, pp. 469-494

Persistent link: https://www.econbiz.de/10013454403

The effect of country-of-origin on the consumer purchase intention considering the mediating role of the brand equity dimensions

Shirvani, Seyyed Milad; Motamedi, Negar; Mohtaram, Rahim - In: International journal of business information systems : … 35 (2020) 3, pp. 363-377

Persistent link: https://www.econbiz.de/10012506764

Effects of "owned by" versus "made in" for willingness to buy Australian brands

Cheah, Isaac; Phau, Ian - In: Marketing intelligence & planning 33 (2015) 3, pp. 444-468

Persistent link: https://www.econbiz.de/10011298758

1
2
3
4
5
6
7
8
9
10
Next
Last