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Be constantly different! : how to manage influencer authenticity

Zniva, Robert; Weitzl, Wolfgang; Lindmoser, Christina - In: Electronic commerce research 23 (2023) 3, pp. 1485-1514

Persistent link: https://www.econbiz.de/10014383035

Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media

Weismueller, Jason; Harrigan, Paul; Wang, Shasha; … - In: Australasian marketing journal 28 (2020) 4, pp. 160-170

Persistent link: https://www.econbiz.de/10012429449

Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom

Dhun; Dangi, Hamendra Kumar - In: Journal of internet commerce 22 (2023) 1, pp. S28-S72

Persistent link: https://www.econbiz.de/10014287956

How much can you trust online information? : cues for perceived trustworthiness of consumer-generated online information

Pan, Lee-yun; Chiou, Jyh-shen - In: Journal of interactive marketing : a quarterly … 25 (2011) 2, pp. 67-74

Persistent link: https://www.econbiz.de/10009129703

The influence of authenticity of online reviews on trust formation among travelers

Kim, Min-Seong; Kim, Jihye - In: Journal of travel research : a quarterly publication of … 59 (2020) 5, pp. 763-776

Persistent link: https://www.econbiz.de/10012215782

Direction for future research in eWOM : issues of credibility format and impact

Shamim Ahmed Khan; Siti Rahayu Hussin; Abu Bakar bin … - In: International journal of economic research 15 (2018) 2, pp. 329-341

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How online travel reviews sources affect travelers' behavioral intentions? : analysis with source credibility theory

Roy, Gobinda; Datta, Biplab; Mukherjee, Srabanti; … - In: Tourism planning & development 21 (2024) 3, pp. 299-329

Persistent link: https://www.econbiz.de/10014511676

When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand

Chu, Shu-Chuan (Kelly); Kim, Hyejin; Kim, Yoojung - In: International journal of advertising : the review of … 42 (2023) 6, pp. 1037-1064

Persistent link: https://www.econbiz.de/10014321552

A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type

Verma, Deepak; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 154 (2023), pp. 1-18

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"With a little help from my friends" : exploring mutual engagement and authenticity within foodie influencers' communities of practice

Miguel, Cristina; Clare, Carl; Ashworth, Catherine J.; … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1561-1586

Persistent link: https://www.econbiz.de/10013466549

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