Abrudan, Ioana-Nicoleta; Plăiaş, Ioan; Dabija, Dan … - In: Amfiteatru economic : an economic and business research … 17 (2015) 39, pp. 536-552
current activities, which is aimed at improving their image and increasing customer satisfaction and loyalty. The purpose of … satisfaction, and that satisfaction and conative loyalty mediate the relationship between image and behavioural loyalty. The … loyalty, mediated by satisfaction (affective loyalty) and conative loyalty. The authors aim to investigate, using a …