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1
Managing integrated
brand
communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
;
Bonelli, Giulia
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 62-80)
.
2021
Persistent link: https://www.econbiz.de/10012521605
Saved in:
2
Investigating the impact of luxury brands' traditional and digital contents on customer-based
brand
equity
Mosca, Fabrizio
;
Kitchen, Philip J.
;
Chiaudano, Valentina
- In:
Developing successful global strategies for marketing …
,
(pp. 81-100)
.
2021
Persistent link: https://www.econbiz.de/10012521623
Saved in:
3
When luxury brands changed their approach to social media
Pini, Fabrizio Maria
;
Timergaleeva, Dinara
- In:
Developing successful global strategies for marketing …
,
(pp. 101-118)
.
2021
Persistent link: https://www.econbiz.de/10012521625
Saved in:
4
Gaming and luxury brands : love and hate
Guzzetti, Alice
;
Crespi, Roberta
;
Atwal, Glyn
- In:
The journal of business strategy
45
(
2024
)
3
,
pp. 206-213
Persistent link: https://www.econbiz.de/10015056011
Saved in:
5
Luxury
brand
and art collaborations : postmodern consumer culture
2024
Persistent link: https://www.econbiz.de/10015068548
Saved in:
6
Blurring luxury : the mediating role of self-gifting in consumer acceptance of phygital shopping experiences
Lawry, Charles Aaron
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 796-822
Persistent link: https://www.econbiz.de/10013209414
Saved in:
7
The omnichannel luxury retail experience : building mobile trust and technology acceptance of quick response (QR) codes
Lawry, Charles Aaron
;
Choi, Laee
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 144-152
Persistent link: https://www.econbiz.de/10009750429
Saved in:
8
Luxury fashion
brand
customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
9
Internet-Präsenz als Instrument zur Serviceprofilierung von 5-Sterne-Hotels
Velsen-Zerweck, Burkhard von
;
Pommrich, Ilka
- In:
Die Vielfalt der Dienstleistungsökonomik : Festschrift …
,
(pp. 227 - 236)
.
2003
Persistent link: https://www.econbiz.de/10014554697
Saved in:
10
Faszination Marke : neue Herausforderungen an Markengestaltung und Markenpflege im digitalen Zeitalter
Schönberger, Angela
(
ed.
);
Stilcken, Rudolf
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001607576
Saved in:
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