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Management-Handbuch Sport-Marketing
Hermanns, Arnold (ed.) - 2001
Persistent link: https://www.econbiz.de/10001559653
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Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Chiu, Weisheng; Leng, Ho Keat - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 23-36
Persistent link: https://www.econbiz.de/10011529169
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Angewandte Sportökonomie des 21. Jahrhunderts : wesentliche Aspekte des Sportmanagements aus Expertensicht
Nowak, Gerhard (ed.) - 2019
Persistent link: https://www.econbiz.de/10012040334
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The new classification and size estimation of the sport market : focusing on hte sport market value network
Kang, Joon Ho; Kim, Hwa-seob; Lee, Jin-myon; Park, Ka-young - 2014
Persistent link: https://www.econbiz.de/10010393449
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Angewandte Sportökonomie des 21. Jahrhunderts : Wesentliche Aspekte des Sportmanagements aus Expertensicht
Nowak, Gerhard (ed.) - 2019
. Im zweiten Themenblock stehen wesentliche Aspekte der Vermarktung im Profisport im Mittelpunkt: Medien- und Namensrechte … Nowak ist Dekan des Fachbereiches Sport & Management der IST-Hochschule für Management, Düsseldorf. Die Autoren sind …
Persistent link: https://www.econbiz.de/10012402571
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Globalisierung und Sport : Business - Entertainment - Trends ; [1. Sportbusiness-Forum in Heidelberg am 23. April 1997]
Trosien, Gerhard (ed.) - 1998
Persistent link: https://www.econbiz.de/10008729693
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Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine
Pedersen, Paul M.; Kraft, Patrick M.; Drane, Dan; … - In: International journal of sport management and marketing … 6 (2009) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10003862966
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The commercialisation of sport
Slack, Trevor - 2004
pt. 1. The sports industry: Sport in the late capitalist movement / David L. Andrews ; The sporting goods industry … of team sports / Bill Gerrard -- pt. 5. Sport sponsorship: "Money for nothing and your cheques for free?" : a critical … : from struggling entrepreneurs to national businesses to transnational corporations / George H. Sage ; Sports globalisation …
Persistent link: https://www.econbiz.de/10013523220
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Africa rising : turning sporting potential into success
Agyemang, Kwame J. A.; Ayenor, Nana Ama; Hammond, Marilyn; … - In: Sport, Business and Management : an international … 14 (2023) 1, pp. 117-130
Persistent link: https://www.econbiz.de/10014451243