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Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo; Doyle, Jason; Na, Sangwon - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
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Do consumers care about human brands? : a case study of using Zaltman Metaphor Elicitation Technique (ZMET) to map two athletes’ engagements in social and political advocacy
Noh, Yeayoung; Ahn, Na Young; Anderson, Aaron J. - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1732-1758
Persistent link: https://www.econbiz.de/10014443782
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Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos; Sarkis, Nada; Nader, Youssef - In: International journal of sport management and marketing … 18 (2018) 5, pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
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The effects of using pre-elite athletes as brand endorsers on purchase intent and brand image
Fraser, Nicholas; Hill, Brad; Sotiriadou, Popi - In: International journal of sport management and marketing … 16 (2016) 3/6, pp. 133-151
Persistent link: https://www.econbiz.de/10011641954
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Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko; Ko, Yong Jae; Ross, Stephen A. - In: Sport management review 17 (2014) 2, pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
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Athlete brand image : scale development and model test
Arai, Akiko; Ko, Yong Jae; Kaplanidou, Kyriaki - In: European Sport management quarterly : ESMQ 13 (2013) 4, pp. 383-403
Persistent link: https://www.econbiz.de/10010197505
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Examining the impact of fantasy sport participation and fan identification on player performance and brand image perceptions
Larkin, Benjamin; Spalding, Ryan; Ahn, Taesoo - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 3, pp. 189-203
Persistent link: https://www.econbiz.de/10012815605
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A conceptual framework to understand the creation of athlete brand and its implications
Hasaan, Ali; Kerem, Katri; Biscaia, Rui; Agyemang, … - In: International journal of sport management and marketing … 18 (2018) 3, pp. 169-198
Persistent link: https://www.econbiz.de/10011884695
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Mary Ann to her Ginger : comparing the extended brand identity of two elite female athletes
Lobpries, Jami; Brison, Natasha - In: International journal of sports marketing & sponsorship 18 (2017) 4, pp. 347-362
Persistent link: https://www.econbiz.de/10011821753
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Investigating the role of credibility of sports celebrity endorsers influencing sports celebrity identification and purchase intention of endorsed brands
Shezi, Nkosinamandla - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 41-57
Persistent link: https://www.econbiz.de/10013336011