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Validating and extending the sport brand personality scale

Mitsis, Ann; Leckie, Civilai - In: Journal of service theory and practice : JSTP 26 (2016) 2, pp. 203-221

Persistent link: https://www.econbiz.de/10011515416

The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness

Su, Yiran; Guo, Xuan; Wegner, Christine; Baker, Thomas … - In: Journal of sport management : the official journal of … 37 (2023) 5, pp. 371-388

Persistent link: https://www.econbiz.de/10014340594

Elite athletes with disabilities marketability and branding strategies : professional agents' perspectives

Hu, Tiao; Siegfried, Nina; Cho, Minseok; Cottingham, Michael - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1643-1665

Persistent link: https://www.econbiz.de/10014443778

Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...

Felbert, Aaron von; Breuer, Christoph - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 190-208

Persistent link: https://www.econbiz.de/10012697127

Credibility to attract, trust to stay : the mediating role of trust in improving brand congruence in sports services

Alguacil, Mario; González-Serrano, María Huertas; … - In: European journal of international management : EJIM 15 (2021) 2/3, pp. 231-246

Persistent link: https://www.econbiz.de/10012504411

Athlete endorsement, attitudes, and purchase intention : the interaction effect between athlete endorser-product congruence and endorser credibility

Lee, Younghan; Koo, Jakeun - In: Journal of sport management : the official journal of … 29 (2015) 5, pp. 523-538

Persistent link: https://www.econbiz.de/10011384446

National or global? : moderated mediation impact of sports celebrity credibility on consumer's purchase intention

Dikčius, Vytautas; Ilciukiene, Svetlana - In: Organizations and markets in emerging economies 12 (2021) 1, pp. 160-177

The paper aims to examine the role of localness of a sports celebrity and a level of product involvement in the mediated impact of the perceived product quality on the relationship between a sports celebrity's credibility and consumers' purchase intention in a developing economy. A total of 253...

Persistent link: https://www.econbiz.de/10012666902

Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness

Tzoumaka, Eugenia; Tsiotsou, Rodoula H.; Siomkos, George J. - In: Journal of marketing communications 22 (2016) 3, pp. 307-326

Persistent link: https://www.econbiz.de/10011613174

Consumers' comparative evaluative judgment of athlete endorsers

Sato, Shintaro; Kaplanidou, Kyriaki; Connaughton, Daniel P. - In: Journal of sport management : the official journal of … 30 (2016) 5, pp. 553-565

Persistent link: https://www.econbiz.de/10011616451

How transfer behavior impacts consumer perceptions and intentions toward college athletes who pursue name, image, and/or likeness activities

Matthews, Andrea L.; Pelkowski, Jodi - In: Journal of sport management : the official journal of … 38 (2024) 5, pp. 365-378

Persistent link: https://www.econbiz.de/10015063583