//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing's role in understand...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Corporate social responsibility
25
Corporate Social Responsibility
21
Consumer behaviour
20
Konsumentenverhalten
20
Marketing management
14
Marketingmanagement
14
Stakeholder
11
USA
11
Data protection
10
Datenschutz
10
United States
10
Business ethics
9
Unternehmensethik
9
Beziehungsmarketing
8
Relationship marketing
7
Strategic management
7
Strategisches Management
7
Theorie
7
Theory
7
Data security
6
Datensicherheit
6
Ethics
6
Marketing
6
Big data
5
Data Mining
5
Data mining
5
Ethik
5
Welt
5
World
5
Arbeitsverhalten
4
Big Data
4
Brand management
4
Corporate culture
4
Einzelhandel
4
Firm performance
4
Kundenservice
4
Markenführung
4
Social Web
4
Social relations
4
Social web
4
more ...
less ...
Online availability
All
Undetermined
49
Free
17
Type of publication
All
Article
104
Book / Working Paper
18
Type of publication (narrower categories)
All
Article in journal
69
Aufsatz in Zeitschrift
69
Aufsatz im Buch
6
Book section
6
Working Paper
3
Arbeitspapier
2
Case study
2
Fallstudie
2
Graue Literatur
2
Non-commercial literature
2
research-article
2
more ...
less ...
Language
All
English
95
Undetermined
27
Author
All
Martin, Kelly D.
71
Korschun, Daniel
40
Johnson, Jean L.
17
Cullen, John B.
13
Hill, Ronald Paul
11
Scott, Maura L.
10
Sen, Sankar
9
Saini, Amit
7
Bhattacharya, C. B.
6
Bhattacharya, CB
6
Martin, Kelly
6
Swain, Scott D.
6
Borah, Abhishek
5
Du, Shuili
5
Palmatier, Robert W.
5
Murphy, Patrick E.
4
Parboteeah, K. Praveen
4
Smith, N. Craig
4
Bame-Aldred, Charles W.
3
Bhattacharya, C.B.
3
French, Joseph J.
3
Kracher, Beverly
3
Vadakkepatt, Gautham
3
Aggarwal, Anubhav
2
Brough, Aaron R.
2
Burpee, Stasha
2
Dimitrova, Boryana V.
2
Dong, Weimin
2
HILL, RONALD PAUL
2
MARTIN, KELLY D.
2
Mariadoss, Babu John
2
Rafieian, Hoori
2
Steinhoff, Lena
2
Stewart, David W.
2
Vadakkepatt, Gautham G.
2
Wang, Wenling
2
Welker, Grant
2
Acuti, Diletta
1
Ahluwalia, Saurabh
1
Appels, Moritz
1
more ...
less ...
Institution
All
European School of Management and Technology (ESMT)
1
Published in...
All
Journal of public policy & marketing
11
Journal of business ethics : JOBE
8
Journal of the Academy of Marketing Science
8
Journal of business research : JBR
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of marketing
5
Business ethics quarterly : the journal of the Society for Business Ethics
4
Journal of Business Ethics
4
AMS review : official publication of the Academy of Marketing Science
3
Journal of Business Research
3
MIT sloan management review
3
ESMT Working Paper
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of retailing
2
Journal of service research : JSR
2
MSI reports : working paper series
2
Academy of Management journal : AMJ
1
Business & society
1
Business and society : a journal of interdiscipl. exploration
1
Business and society review : a quarterly forum on the role of business in a free society
1
Business strategy and the environment
1
ESMT Research Working Papers
1
ESMT working paper
1
Faculty & research / Insead : working paper series
1
Future-focused strategic marketing
1
Handbook of research on marketing and corporate social responsibility
1
Handbook on ethics and marketing
1
INSEAD Business School Research Paper
1
International Marketing Review
1
International journal of nonprofit & voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Italian journal of marketing : ITJM
1
Journal of Consumer Affairs
1
Journal of Consumer Research
1
Journal of Product & Brand Management
1
Journal of economic behavior & organization : JEBO
1
Journal of international marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
91
OLC EcoSci
17
RePEc
11
Other ZBW resources
2
EconStor
1
Showing
1
-
10
of
122
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Here comes the sun : present and future impact in marketing and public policy research : editorial
Scott, Maura L.
;
Hassler, Corinne M. K.
;
Martin, Kelly D.
- In:
Journal of public policy & marketing
41
(
2022
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10012703044
Saved in:
2
The Journal of Public Policy & Marketing at 40 : celebrating history and impact
Martin, Kelly D.
;
Borah, Abhishek
;
Scott, Maura L.
- In:
Journal of public policy & marketing
40
(
2021
)
3
,
pp. 301-321
Persistent link: https://www.econbiz.de/10012590281
Saved in:
3
Reflections on the 40th birthday of the Journal of Public Policy & Marketing
Kinnear, Thomas C.
;
Murphy, Patrick E.
- In:
Journal of public policy & marketing
40
(
2021
)
3
,
pp. 322-325
Persistent link: https://www.econbiz.de/10012590282
Saved in:
4
We've got news for you : marketing in news organizations contributes to infodemics ... but marketing can also help!
Mende, Martin
;
Vallen, Beth
;
Berry, Christopher
- In:
Journal of public policy & marketing
40
(
2021
)
3
,
pp. 326-330
Persistent link: https://www.econbiz.de/10012590285
Saved in:
5
Transformative consumer research and public policy and marketing research : distinct, yet complementary, approaches
Newman, Christopher L.
;
Finkelstein, Stacey R.
;
Davis, …
- In:
Journal of public policy & marketing
40
(
2021
)
3
,
pp. 331-335
Persistent link: https://www.econbiz.de/10012590303
Saved in:
6
We get by with a little help from our friends : progress toward the future and an invitation to approach policy questions through novel perspectives : editorial
Martin, Kelly D.
;
Scott, Maura L.
- In:
Journal of public policy & marketing
41
(
2022
)
3
,
pp. 197-202
Persistent link: https://www.econbiz.de/10013256495
Saved in:
7
Shedding light on the dark side of firm lobbying : a customer perspective
Vadakkepatt, Gautham G.
;
Arora, Sandeep
;
Martin, Kelly D.
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10013258851
Saved in:
8
Data privacy in retail : navigating tensions and directing future research
Martin, Kelly D.
;
Palmatier, Robert W.
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 449-457
Persistent link: https://www.econbiz.de/10012495483
Saved in:
9
Data privacy in retail
Martin, Kelly D.
;
Kim, Jisu J.
;
Palmatier, Robert W.
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 474-489
Persistent link: https://www.econbiz.de/10012495485
Saved in:
10
Organizational improvisation, market orientation, and performance implications in varying industry conditions
Martin, Kelly D.
;
Johnson, Jean L.
;
Saini, Amit
- In:
Future-focused strategic marketing
,
(pp. 199-242)
.
2019
Persistent link: https://www.econbiz.de/10012165348
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->