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My Iranian road trip : comments and reflections on videographic interpretations of Iran's political economy and marketing system
Shultz, Clifford J.; Peterson, Mark; Zwick, Detlev; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 1, pp. 87-94
Persistent link: https://www.econbiz.de/10010257258
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Development and quality of life in Turkey : how globalization, religion and economic growth influence individual well-being
Sandıkçı, Özlem; Peterson, Mark; Ekici, Ahmet; … - In: Journal of macromarketing : examining the interactions … 36 (2016) 3, pp. 304-320
Persistent link: https://www.econbiz.de/10011561581
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The puzzling behavior of short sellers around earnings announcements
Alexander, Gordon J.; Peterson, Mark A.; Wang, Xiaoxin - In: Journal of financial intermediation 23 (2014) 2, pp. 255-278
Persistent link: https://www.econbiz.de/10010473595
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Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.; Shultz, Clifford J.; Kilbourne, … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
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Consumer financial anxiety : US regional financial service firms' trust building response to the financial crisis
Johnson, Devon S.; Peterson, Mark - In: The international journal of bank marketing : IJBM 32 (2014) 6, pp. 515-533
Persistent link: https://www.econbiz.de/10010415393
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Understanding the underutilization of urban bicycle commuting : a behavioral reasoning perspective
Claudy, Marius C.; Peterson, Mark - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 2, pp. 173-187
Persistent link: https://www.econbiz.de/10010439135
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Assessing the value of a societal-level sustainability index for macromarketing research
Simkins, Travis Jody; Peterson, Mark - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 78-95
Persistent link: https://www.econbiz.de/10011452327
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Analysis of intraday herding behavior among the sector ETFs
Gleason, Kimberly; Mathur, Iqbal; Peterson, Mark A. - In: Journal of empirical finance 11 (2004) 5, pp. 681-694
Persistent link: https://www.econbiz.de/10002260868
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Basic marketing research : a decision-making approach
Malhotra, Naresh K.; Peterson, Mark - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10003119627
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Implications of a reduction in tick size on short-sell order execution
Alexander, Gordon J.; Peterson, Mark A. - In: Journal of financial intermediation 11 (2002) 1, pp. 37-60
Persistent link: https://www.econbiz.de/10001660031