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Investigating manufacturing companies value co-creation approaches during servitisation

Goduscheit, René Chester; Andersen, Troels Christian; … - In: International journal of technology management : IJTM 93 (2023) 3/4, pp. 241-267

Persistent link: https://www.econbiz.de/10014428142

Student value co-creation behaviour in the higher education service ecosystem : an empirical exploration

Zamora-Ramos, Moises Ruben; Chamorro Mera, Antonio; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 4, pp. 140-150

Persistent link: https://www.econbiz.de/10014447671

The transformation of selling for value co-creation : antecedents and boundary conditions

Corsaro, Daniela; Maggioni, Isabella - In: Marketing theory 22 (2022) 4, pp. 563-600

Persistent link: https://www.econbiz.de/10013435581

Service-dominant logic perspective on technology-based business incubator

Yuliana, Eka; Putro, Utomo Sarjono; Hermawan, Pri; … - In: Cogent business & management 11 (2024) 1, pp. 1-25

This research article examines the implementation of service-dominant logic in technology-based business incubators, specifically focusing on Bandung Techno Park in Indonesia. The research examines the connection between service providers and clients, the function of technology-based business...

Persistent link: https://www.econbiz.de/10014527114

Identifikation und Ko-Kreation von Werten im Non-Profit-Bereich : eine videografische Untersuchung am Beispiel von Blutspenden

Horbel, Chris - In: Theorie und Praxis des Dienstleistungsmarketing : …, (pp. 51-73). 2013

Persistent link: https://www.econbiz.de/10009759352

Political marketing : an emerging theory

Si, Suman - In: Business analyst : a refereed journal of Shri Ram … 40 (2019) 1, pp. 103-113

Persistent link: https://www.econbiz.de/10012391630

Examining the effectiveness of WOM/eWOM communications across age-based cohorts : implications for political marketers

Iyer, Pramod; Yazdanparast, Atefeh; Strutton, David - In: The journal of consumer marketing 34 (2017) 7, pp. 646-663

Persistent link: https://www.econbiz.de/10011808334

Service-dominant logic : a guiding framework for inbound marketing

Lusch, Robert F.; Vargo, Stephen L. - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 6, pp. 6-10

Persistent link: https://www.econbiz.de/10003912456

Towards service logic : the unique contribution of value co-creation

Grönroos, Christian - 2009

Persistent link: https://www.econbiz.de/10003932483

Reframing supply chain management : a service-dominant logic perspective

Lusch, Robert F. - In: The journal of supply chain management : a global … 47 (2011) 1, pp. 14-18

Persistent link: https://www.econbiz.de/10008900918