Narrow search
Showing 71 - 80 of 96,910
Cover Image
A conceptual model of service exchange in service-dominant logic
Poels, Geert - In: Exploring services science : first international …, (pp. 224-238). 2010
Persistent link: https://www.econbiz.de/10003990100
Cover Image
Service-dominant logic : reactions, reflections and refinements
Lusch, Robert F.; Vargo, Stephen L. - 2008
Persistent link: https://www.econbiz.de/10003610501
Cover Image
Leistungslehre und Service-Dominant Logic for Marketing : ein kritischer Vergleich
Saab, Samy - In: Neue Herausforderungen an das Dienstleistungsmarketing, (pp. 217-238). 2008
Persistent link: https://www.econbiz.de/10003675965
Cover Image
Service-dominant logic : continuing the evolution
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
Cover Image
Special issue: Service-dominant logic : continuing the dialog
Lusch, Robert F. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003680135
Cover Image
Service-dominant logic and consumer culture theory : natural allies in an emerging paradigm
Arnould, Eric J. - 2007
Persistent link: https://www.econbiz.de/10003500084
Cover Image
Harry Potter and the service-dominant logic of marketing : a cautionary tale
Brown, Stephen; Patterson, Anthony - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 519-533
Persistent link: https://www.econbiz.de/10003874158
Cover Image
A service-dominant logic for marketing
Vargo, Stephen L.; Lusch, Robert F. - In: The SAGE handbook of marketing theory, (pp. 219-234). 2010
Persistent link: https://www.econbiz.de/10003923125
Cover Image
Functional identities, resource integrators and the service-dominant logic
Rondell, Jimmie G.; Sorhammar, David - In: Journal of customer behaviour 9 (2010) 1, pp. 19-36
Persistent link: https://www.econbiz.de/10003965731
Cover Image
Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge - In: Marketing theory 11 (2011) 1, pp. 51-73
Persistent link: https://www.econbiz.de/10008988878