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On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L. - In: Marketing theory 11 (2011) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
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Dynamics of value propositions : insights from service-dominant logic
Kowalkowski, Christian - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 277-294
Persistent link: https://www.econbiz.de/10009007580
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Introduction: Market systems, stakeholders and value propositions : toward a service-dominant logic-based theory of the market
Vargo, Stephen L. - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 217-222
Persistent link: https://www.econbiz.de/10009007590
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Special section on extending service-dominant logic
In: European journal of marketing : EJM 45 (2011) 1/2, pp. 217-294
Persistent link: https://www.econbiz.de/10009007608
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An integrative framework of value
Ng, Irene; Smith, Laura A. - 2012
Persistent link: https://www.econbiz.de/10009572478
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A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market
Ordanini, Andrea; Parasuraman, A. - 2012
Persistent link: https://www.econbiz.de/10009572480
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Service systems as a foundation for resource integration and value co-creation
Edvardsson, Bo; Skålén, Per; Tronvoll, Bård - 2012
Persistent link: https://www.econbiz.de/10009572483
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Designing business models for value co-creation
Storbacka, Kaj; Frow, Pennie; Nenonen, Suvi; Payne, Adrian - 2012
Persistent link: https://www.econbiz.de/10009572486
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An exploration of networks in value cocreation : a service-ecosystems view
Akaka, Melissa Archpru; Vargo, Stephen L.; Lusch, Robert F. - 2012
Persistent link: https://www.econbiz.de/10009572488
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The nature and understanding of value : a service-dominant logic perspective
Vargo, Stephen L.; Lusch, Robert F. - 2012
Persistent link: https://www.econbiz.de/10009572489