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Selected Papers from the 10th International Conference on E-Business and Applications 2024

Lee, Pui Mun (ed.); Lee, Gyu Myoung (ed.) - International Conference on E-Business and Applications … - 2024

Preface -- Session 1 E-Commerce and Business Informatization -- Research on the Construction of Internal Control System of Cloud Accounting Resource Sharing Platform 1 -- What Makes MNC’s B2B Freemium Model for Start-Ups Work in the Emerging Markets? Insights From India -- The Impact of...

Persistent link: https://www.econbiz.de/10015044864

The future of online marketing strategies and digital tools : new challenges and contributions to RACE framework

Sestino, Andrea; Prete, Maria Irene; Piper, Luigi; … - In: International journal of electronic trade 1 (2023) 1, pp. 4-27

Persistent link: https://www.econbiz.de/10015060696

Exploring the relationship between social media marketing activities and customer equity in the training context : a literature review and a case study approach

Nasef, Nehal Nabil; Sedej, Tanja - In: International journal of electronic trade 1 (2024) 2, pp. 93-113

Persistent link: https://www.econbiz.de/10015060702

Influence of perceived usefulness and user generated content on consumer trust to make online purchase decision

Sahai, Pavitra; Gupta, Pratyush; Hungund, Sumukh - In: International journal of business excellence : IJBEX 32 (2024) 3, pp. 273-295

Persistent link: https://www.econbiz.de/10015060976

Handbuch Strategische Kommunikation : Grundlagen - innovative Ansätze - praktische Umsetzungen

Bruhn, Manfred (ed.); Esch, Franz-Rudolf (ed.); … - 2016 - 2., vollständig überarbeitete und erweiterte Auflage

Persistent link: https://www.econbiz.de/10011414908

Strategisches Marketingmanagement : Einführung in Theorie und Praxis

Schaper, Thorsten - 2016 - 4., überarbeitete und erweiterte Auflage

Persistent link: https://www.econbiz.de/10011439703

Marketing strategy : based on first principles and data analytics

Palmatier, Robert W.; Sridhar, Shrihari - 2017 - 1st edition

Persistent link: https://www.econbiz.de/10011620459

Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung

Homburg, Christian; Krohmer, Harley - 2006 - 2., überarb. und erw. Aufl.

Persistent link: https://www.econbiz.de/10003349941

Ganzheitliche Marketingkommunikation im Internet : der Weg zur erfolgreichen Homepage

Hartmann, Thomas - 2006

Persistent link: https://www.econbiz.de/10003356181

Handbuch Multi-Channel-Marketing

Wirtz, Bernd W. (ed.) - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003364595

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