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Social norms and recognition in social fundraising campaigns : the moderating role of self-construal
Minguez, Ana; Sesé, F. Javier - In: Journal of philanthropy and marketing 27 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10013093308
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Understanding the effectiveness of social influence appeals in charitable giving : the roles of affinity with the cause, and past giving behavior
Minguez, Ana; Sesé, F. Javier - In: Journal of marketing theory and practice : JMTP 29 (2021) 3, pp. 375-386
Persistent link: https://www.econbiz.de/10012607662
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How does relationship length influence donation amount over time for regular members of nonprofit organizations : the moderating role of donation frequency
Minguez, Ana; Sesé, F. Javier - In: Journal of service theory and practice 32 (2022) 3, pp. 432-451
Persistent link: https://www.econbiz.de/10013273032
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Periodic versus aggregate donations : leveraging donation frequencies to cultivate the regular donor portfolio
Minguez, Ana; Sesé, F. Javier - In: Journal of service research 26 (2023) 2, pp. 283-299
Persistent link: https://www.econbiz.de/10014246212
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Philanthropy scandals and regular donations : the role of email marketing communications
Minguez, Ana; Sesé, F. Javier - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 15/16, pp. 1592-1619
Persistent link: https://www.econbiz.de/10014450076
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Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana; Sesé, F. Javier - In: Journal of business research : JBR 148 (2022), pp. 356-367
Persistent link: https://www.econbiz.de/10013325489