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U.S. and Korean consumers : a cross-cultural examination of product information-seeking and -giving
Cheong, Hyuk Jun
;
Mohammed-Baksh, Sufyan
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 893-910
Persistent link: https://www.econbiz.de/10012258146
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2
U.S. consumer m-commerce involvement : using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce
Cheong, Hyuk Jun
;
Mohammed-Baksh, Sufyan
- In:
Cogent business & management
6
(
2019
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012621597
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3
Perfect mothers? : the description of mothers in food advertising
Lee, Jinhee
;
Hong, Ji Mi
;
Cheong, Hyuk Jun
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 593-611
Persistent link: https://www.econbiz.de/10012179146
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4
Updating the Foote, Cone & Belding Grid Revisiting the product classifications of the FCB grid for online shopping and contemporary consumers' decision making
Cheong, Hyuk Jun
;
Cheong, Yunjae
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 12-29
Persistent link: https://www.econbiz.de/10012533650
Saved in:
5
U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce
Cheong, Hyuk Jun
;
Mohammed-Baksh, Sufyan
- In:
Cogent Business & Management
6
(
2019
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012657029
Saved in:
6
Hegemonic masculinity in hip-hop music? : difference in brand mention in rap music based on the rapper's gender
Mohammed-Baksh, Sufyan
;
Callison, Coy
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011305224
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