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Olympic sponsorships and brand...
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Sportveranstaltung
2,506
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Sponsorship
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Maennig, Wolfgang
77
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41
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35
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31
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29
Matheson, Victor A.
29
Woisetschläger, David
27
O'Reilly, Norm
26
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25
Hermanns, Arnold
24
Feddersen, Arne
23
Parent, Milena M.
23
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20
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20
Andreff, Wladimir
19
Backhaus, Christof
19
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19
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18
Filo, Kevin
18
Funk, Daniel C.
18
Grohs, Reinhard
16
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16
Szymanski, Stefan
16
Briskorn, Dirk
15
Dilger, Alexander
15
Ko, Yong Jae
15
Koronios, Konstantinos
15
Walker, Matthew
15
Carrillat, François A.
14
Kaplanidou, Kyriaki
14
Kim, Yu Kyoum
14
Nadeau, John
14
Parguel, Béatrice
14
Benoît-Moreau, Florence
13
Dreisbach, Jan
13
Kavetsos, Georgios
13
Lacey, Russell
13
Ours, Jan C. van
13
Quester, Pascale
13
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National Bureau of Economic Research
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
6
Fachhochschule Reutlingen / European School of Business
5
HAL
5
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
4
Edward Elgar Publishing
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Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
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3
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ISM University of Management and Economics
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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2
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2
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2
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1
Academia Verlag
1
Arbeitsgemeinschaft für Marketing
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Journal of sport management : the official journal of the North American Society of Sport Management
137
European Sport management quarterly : ESMQ
129
International journal of sport management and marketing : IJSMM
126
Journal of sports economics
124
Sport marketing quarterly : preferred journal of the Sport Marketing Association
110
International journal of sports marketing & sponsorship
105
Journal of business research : JBR
102
Sport management review
91
Journal of Product & Brand Management
88
European Journal of Marketing
70
International journal of sport finance
67
International Journal of Sports Marketing and Sponsorship
61
SpringerLink / Bücher
54
Tourism management : research, policies, practice
51
European journal of marketing : EJM
35
The journal of brand management : an international journal
35
Journal of Consumer Marketing
32
Applied economics
28
Journal of advertising research
28
International journal of event and festival management
26
International journal of advertising : the quarterly review of marketing communications
25
Psychology & marketing
25
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Hamburg contemporary economic discussions
24
Journal of promotion management : JPM
23
Strategic Direction
23
Research
22
Sport, Business and Management : an international journal ; SBM
21
Journal of marketing communications
20
Marketing Intelligence & Planning
20
Springer eBook Collection
20
The journal of product & brand management
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Journal of retailing and consumer services
19
Marketing intelligence & planning
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Journal of travel and tourism marketing
18
Symphonya. Emerging Issues in Management
18
Tourism economics : the business and finance of tourism and recreation
18
International journal of advertising : the review of marketing communications
17
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
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USB Cologne (EcoSocSci)
201
EconStor
84
BASE
55
USB Cologne (business full texts)
12
OLC EcoSci
3
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date (oldest first)
1
Using evaluative conditioning to explain corporate co-branding in the context of sport
sponsorship
Tsiotsou, Rodoula H.
;
Alexandris, Kostas
;
Cornwell, T. …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 295-327
Persistent link: https://www.econbiz.de/10010362890
Saved in:
2
The efficiency of
sponsoring
vs. ambush-marketing disclosure in terms of attitude and purchasing intention : football - the African Nations Cup 2010
Dekhil, Fawzi
;
Khammassi, Salma
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 200-219
Persistent link: https://www.econbiz.de/10011849745
Saved in:
3
Olympic sponsorships, stock prices, and trading activity
Baim, Dean V.
;
Goukasian, Levon
;
Misch, Marilyn B.
- In:
International journal of sport finance
10
(
2015
)
2
,
pp. 175-195
Persistent link: https://www.econbiz.de/10011284947
Saved in:
4
Determinants of business engagement with regional sport events
Mackellar, Joanne
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
Saved in:
5
Measuring the effects of event
sponsorship
: theoretical frameworks and image transfer models
Abreu Novais, Margarida
;
Arcodia, Charles
- In:
Journal of travel and tourism marketing
30
(
2013
)
3/4
,
pp. 308-334
Persistent link: https://www.econbiz.de/10009775413
Saved in:
6
Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg
;
Gröppel-Klein, Andrea
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
Saved in:
7
Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei
;
Havard, Cody T.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
Saved in:
8
Predicting decisions to purchase from sponsors of the Vancouver 2010 Olympics
Potwarka, Luke R.
;
McCarville, Ron E.
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 383-260
Persistent link: https://www.econbiz.de/10011503658
Saved in:
9
Alcohol,
sponsorship
, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games
Geurin, Andrea N.
;
Gee, Sarah
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 322-339
Persistent link: https://www.econbiz.de/10011504122
Saved in:
10
Activating a gloval sport
sponsorship
with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw
;
Pegoraro, Ann
;
Naraine, Michael L.
; …
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
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