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Integrierte Geschäftsmodelle zur Bewirtschaftung personengebundener Aufmerksamkeit : das Beispiel der Daily Soap
Opitz, Christian; Hofmann, Kay H. - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 5 (2008) 4, pp. 16-25
Persistent link: https://www.econbiz.de/10003784236
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The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie - 2008
Persistent link: https://www.econbiz.de/10003781373
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Televised consumption : women, advertisers and the early daytime television industry
Stole, Inger L. - In: The advertising and consumer culture reader, (pp. 59-75). 2009
Persistent link: https://www.econbiz.de/10003848355
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Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.; Meyvis, Tom; Galak, Jeff - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
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Media engagement and advertising : transportation, matching, transference and intrusion
Wang, Jing; Calder, Bobby J. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 546-555
Persistent link: https://www.econbiz.de/10003884471
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Die Auswirkungen der Digitalisierung auf den Markt für Fernsehprogramme
Tegge, Svenja (contributor) - 2006
Digitalisierung auf das Programmangebot, anschließend (in Kap. 3) die Auswirkungen der Digitalisierung auf die Fernsehwerbung, und …
Persistent link: https://www.econbiz.de/10003410768
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It's coming home : die Fußball-Bundesliga und zweiseitige Märkte
Hartwich, Tobias - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 4 (2007), pp. 15-25
Persistent link: https://www.econbiz.de/10003488419
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Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph; Ordabayeva, Nailya; Chattopadhyay, Amitava - 2008
Persistent link: https://www.econbiz.de/10003910081
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Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph; Ordabayeva, Nailya; Chattopadhyay, Amitava - 2009 - Rev. vers.
Persistent link: https://www.econbiz.de/10003912983
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Television audience satisfaction : antecedents and consequences
Lu, Xiaoling; Lo, Hing-Po - In: Journal of advertising research 47 (2007) 3, pp. 354-363
Persistent link: https://www.econbiz.de/10003611076