Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Business to business marketing...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
26
Marketingmanagement
15
Marketing management
14
Theorie
10
Theory
10
Produktpiraterie
9
Consumer behaviour
8
Marketing theory
7
Marketingtheorie
7
Product counterfeiting
7
Intellectual property rights
6
International marketing
6
Geistiges Eigentum
5
Immaterialgüterrechte
5
Konsumentenverhalten
5
Verbraucherverhalten
5
Außenwirtschaftspolitik
4
International economy
4
Internationale Wirtschaft
4
Internationales Marketing
4
Welt
4
Advertising
3
Business-to-Business-Marketing
3
China
3
Creativity
3
Foreign economic policy
3
Kreativität
3
Problems, exercises, etc.
3
USA
3
United States
3
Werbung
3
World
3
Auslandsverlagerung
2
B-to-B-Marketing
2
Business-to-business marketing
2
Competitive strategy
2
Counterfeit goods
2
Einführung
2
Exhibitions
2
Grounded Theory
2
more ...
less ...
Online availability
All
Undetermined
21
Free
2
Type of publication
All
Article
55
Book / Working Paper
52
Other
1
Type of publication (narrower categories)
All
Lehrbuch
13
Textbook
13
Article in journal
10
Aufsatz in Zeitschrift
10
research-article
6
Aufsatz im Buch
4
Book section
4
Case study
4
Fallstudie
4
Bibliographie
3
Collection of articles of several authors
2
Glossar enthalten
2
Glossary included
2
Sammelwerk
2
review-article
2
Aufsatzsammlung
1
Einführung
1
Wörterbuch
1
conceptual-paper
1
non-article
1
review
1
more ...
less ...
Language
All
English
75
Undetermined
33
Author
All
Blythe, Jim
69
Zimmerman, Alan
29
Zimmerman, Alan S.
14
Chaudhry, Peggy E.
11
Peters, Jonathan R.
5
Chaudhry, Peggy
4
Cordell, Victor V.
4
Szenberg, Michael
4
Bradley, Nigel
3
Cordell, Victor
3
Marcum, James W.
3
Martin, Jane
3
Bennett, Roger
2
Gordon, Cameron
2
Green, Rachael
2
Lawton, Laroi
2
Madichie, Nnamdi O.
2
Megicks, Phil
2
Peters, Jonathan
2
Ramrattan, Lall
2
Schaefer, Thomas E.
2
Sethna, Zubin
2
Blythe, Jim.
1
Evans, Ian
1
Fey, Richard
1
Fitzpatrick, Peter B.
1
Fugate, Douglas L.
1
Garaventa, Eugene
1
Gordon, Cameron E.
1
Harker, Michael
1
Herskovitz, Paul J.
1
Klein, Esther E.
1
Kubacki, Krzysztof
1
Longinotti-Buitoni
1
Luigi, Gian
1
Madichie, Nnamde O.
1
Ramrattan, Lall B.
1
Rayner, Tony
1
Rettie, Ruth
1
Siemieniako, Dariusz
1
more ...
less ...
Published in...
All
Business horizons
5
Marketing intelligence & planning
4
The journal of business & industrial marketing
4
Marketing Intelligence & Planning
3
The American economist : journal of the International Honor Society in Economics
3
Business Horizons
2
Corporate Communications: An International Journal
2
International journal of management and decision making : IJMDM
2
Journal / The Capco Institute : journal of financial transformation
2
Journal of Business & Industrial Marketing
2
Journal of organizational excellence : realizing the value of human capital
2
Multinational business review
2
Qualitative Market Research: An International Journal
2
SAGE course companions
2
SAGE key concepts
2
SpringerLink / Bücher
2
The marketing review
2
AMA management briefing
1
CIM coursebook
1
Demarketing
1
Handbook of research on counterfeiting and illicit trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Asia Pacific business
1
Journal of Financial Transformation
1
Journal of Product & Brand Management
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of marketing management : MM
1
Journal of professional services marketing
1
Journal of teaching in international business
1
Management for Professionals
1
Multinational Business Review
1
National productivity review : the journal of productivity management
1
Personality, design and marketing : matching design to customer personal preferences
1
Profiting from diversity : the business advantages and the obstacles to achieving diversity
1
Qualitative market research : an international journal
1
Springer eBook Collection / Business and Economics
1
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
46
OLC EcoSci
28
USB Cologne (EcoSocSci)
19
Other ZBW resources
11
RePEc
3
BASE
1
Showing
1
-
10
of
108
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Business to business marketing management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10009732365
Saved in:
2
Business-to-business marketing management : a global perspective
Blythe, Jim
;
Zimmerman, Alan S.
-
2005
-
1. ed.
Persistent link: https://www.econbiz.de/10003078067
Saved in:
3
Business to business marketing management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011661192
Saved in:
4
The economics of counterfeit trade : governments, consumers, pirates and intellectual property rights
Chaudhry, Peggy E.
;
Zimmerman, Alan
-
2009
Persistent link: https://www.econbiz.de/10003738827
Saved in:
5
Contending with Chinese counterfeits : culture, growth, and management responses
Zimmerman, Alan S.
- In:
Business horizons
56
(
2013
)
2
,
pp. 141-148
Persistent link: https://www.econbiz.de/10009732767
Saved in:
6
Essentials of export marketing
Fitzpatrick, Peter B.
;
Zimmerman, Alan S.
-
1985
Persistent link: https://www.econbiz.de/10000706392
Saved in:
7
Protecting intellectual property rights : the special case of China
Zimmerman, Alan S.
;
Chaudhry, Peggy E.
- In:
Journal of Asia Pacific business
10
(
2009
)
4
,
pp. 308-325
Persistent link: https://www.econbiz.de/10003940601
Saved in:
8
High-tech outsourcing : a benefit-cost framework
Gordon, Cameron E.
;
Zimmerman, Alan S.
- In:
The American economist : journal of Omnicron Delta …
51
(
2007
)
1
,
pp. 97-105
Persistent link: https://www.econbiz.de/10003496873
Saved in:
9
Evidence of managerial response to the level of consumer complicity, pirate activity, and host country enforcement of counterfeit goods : an exploratory study
Chaudhry, Peggy
;
Peters, Jonathan
;
Zimmerman, Alan S.
; …
- In:
Multinational business review
17
(
2009
)
4
,
pp. 21-44
Persistent link: https://www.econbiz.de/10003925916
Saved in:
10
Preserving intellectual property rights : managerial insight into the escalating counterfeit market quandary
Chaudhry, Peggy E.
;
Zimmerman, Alan S.
;
Peters, Jonathan R.
- In:
Business horizons
52
(
2009
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10003859109
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
