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1
Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS
advertising
: empirical evidence using SEM-PLS
Al Khasawneh, Mohammad Hamdi
;
Shuhaiber, Ahmed
- In:
International journal of business information systems : …
27
(
2018
)
3
,
pp. 298-330
Persistent link: https://www.econbiz.de/10011849506
Saved in:
2
Consumer responses to SMS
advertising
: antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
3
The acceptance of mobile
advertising
: a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
4
Mobile
advertising
acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
5
Antecedents to SMS
advertising
acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
6
An empirical analysis of location-based mobile
advertising
: determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
7
The effects of brand trustworthiness and credibility on location-based
advertising
: moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weon Sang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
8
Advertising
value and privacy concerns in mobile
advertising
: the case of SMS
advertising
in banking
Hui Shan Lom
;
Thoo Ai Chin
;
Lim, Weng Marc
;
Kian Yeik Koay
- In:
Journal of financial services marketing
29
(
2024
)
3
,
pp. 1135-1153
Persistent link: https://www.econbiz.de/10015061502
Saved in:
9
Consumer acceptance of mobile marketing communications using the QR code
Ryu, Jay Sang
;
Murdock, Kenneth
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10010257053
Saved in:
10
Consumer attitudes toward the adoption of mobile marketing in Namibia
Maseke, Bernardus Franco
- In:
International journal of markets and business systems
4
(
2020
)
1
,
pp. 42-80
Persistent link: https://www.econbiz.de/10012253763
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