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A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data
Griva, Anastasia; Zampou, Eleni; Stavrou, Vasilis; … - In: Journal of decision systems 33 (2024) 1, pp. 1-29
Persistent link: https://www.econbiz.de/10014511925
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New approach to customer segmentation based on changes in customer value
Hosseini, Monireh; Shabani, Mostafa - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 110-121
Persistent link: https://www.econbiz.de/10011416878
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Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne; Schepers, Jeroen; Konuş, Umut - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
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Building a data mining framework for target marketing
March, Nicolas - 2011
Persistent link: https://www.econbiz.de/10009580290
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Supporting companies management and improving their productivity through mining customers transactions
Omari, Asem - In: E-strategies for resource management systems : planning …, (pp. 376-390). 2011
Persistent link: https://www.econbiz.de/10003998076
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An integrated AHP-RFM method to banking customer segmentation
Rezaeinia, Seyed Mahdi; Keramati, Abbas; Albadvi, Amir - In: International journal of electronic customer … 6 (2012) 2, pp. 153-168
Persistent link: https://www.econbiz.de/10009630948
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Customer segmentation based on customer lifetime value using big data analytics
Fitria, Syarifah Fatimah; Aruan, Daniel Tumpal Hamonangan - In: Business and management issues in the global and …, (pp. 185-203). 2019
Persistent link: https://www.econbiz.de/10012311650
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A data mining framework for targeted category promotions
Reutterer, Thomas; Hornik, Kurt; March, Nicolas; … - In: Journal of business economics : JBE 87 (2017) 3, pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
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Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
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Chinese urban consumers segmentation based on modified food-related lifestyle (FRL)
Huang, Guang; Grunert, Klaus G.; Lu, Dayin; Zhou, Yanfeng - In: Journal of international consumer marketing 27 (2015) 4, pp. 328-343
Persistent link: https://www.econbiz.de/10011339254