Similar Search Results

Reviews of market drivers of new product performance : effects and relationships

Tsai, Kuen-hung; Huang, Chi-tsun; Tsai, Mu-lin - In: International journal of market research : JMRS ; the … 55 (2013) 5, pp. 719-738

Persistent link: https://www.econbiz.de/10010197001

Football performance and strategic choices in Italy and beyond

Rossi, Matteo; Thrassou, Alkis; Vrontis, Demetris - In: International journal of organizational analysis 21 (2013) 4, pp. 546-564

Persistent link: https://www.econbiz.de/10010201090

Privatisation method effects on performance and market orientation of Central/Eastern European companies

Cox, Tony; Hooley, Graham J.; Fahy, John; Berács, József - In: Journal of East European management studies : JEEMS 3 (1998) 4, pp. 355-371

Privatisation in Central and Eastern Europe was introduced to encourage competition in companies with subsequent beneficial effects on company performance and market orientation. Companies have been privatised by four main methods in these countries depending on the company circumstances before...

Persistent link: https://www.econbiz.de/10010203761

Profiting from product innovation : the impact of legal, marketing, and technological capabilities in different environmental conditions

Su, Zhongfeng; Xie, En; Liu, Hong; Sun, Wei - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 261-276

Persistent link: https://www.econbiz.de/10009786894

Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities

Sok, Phyra; O'Cass, Aron; Sok, Keo Mony - In: Australasian marketing journal 21 (2013) 3, pp. 161-167

Persistent link: https://www.econbiz.de/10010125790

Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures

Martin, Silvia L.; Javalgi, Rajshekhar G. - In: Journal of business research : JBR 69 (2016) 6, pp. 2040-2051

Persistent link: https://www.econbiz.de/10011471672

Marketing or sales : the executive decision

Lee, Hei Wei; Scott, Crystal J. - In: Journal of business strategy 36 (2015) 5, pp. 43-49

Persistent link: https://www.econbiz.de/10011504114

Corporate social responsibility and shareholder wealth : the role of marketing capability

Mishra, Saurabh; Modi, Sachin B. - In: Journal of marketing 80 (2016) 1, pp. 26-46

Persistent link: https://www.econbiz.de/10011507440

How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms

Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110

Persistent link: https://www.econbiz.de/10011515712

The performance of entrepreneurial ventures : examining the role of marketing practices

Jayawarna, Dilani; Jones, Oswald; Lim, Wing; Phua, Sabrina - In: Journal of small business and enterprise development 21 (2014) 4, pp. 565-587

Persistent link: https://www.econbiz.de/10010467467