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Qualitäts- und Werbestrategien bei Qualitätsunsicherheit der Konsumenten

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Optimal promotional mix and pricing when faced with uncertain product value

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Impact of experienced regret on donation willingness : advertising appeal and framing effect

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The impact of social media activities on raising brand awareness during the COVID-19 pandemic : the case of fashion industry in Kosovo

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Insights into the effectiveness of advertising during the recession caused by COVID-19

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