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"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses

Yang, Jing; Jiang, Mengtian; Kim, Taeyoung - In: Journal of promotion management : innovations in … 29 (2023) 2, pp. 259-279

Persistent link: https://www.econbiz.de/10013483037

The Impact of Tiktok Advertising on Young People's Online Shopping Behaviour During the Covid-19 Pandemic

Hoàng, C?u Long; Nguyen Hoang, Do Uyen; Duong Tran, … - 2022

Today, the social networking site with the most users in Vietnam is TikTok. This study was conducted to determine the factors affecting attitudes towards TikTok ads and their impact on young people’s online purchasing behavior in HCMC during the Covid-19 pandemic. Thus, it provides suggestions...

Persistent link: https://www.econbiz.de/10014084995

Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon

Saada, Rana Bou; Bou-Hamad, Imad; Harajli, Dunia - In: Journal of marketing communications 29 (2023) 8, pp. 822-839

Persistent link: https://www.econbiz.de/10014529107

Promoting corporate social responsibility message in COVID-19 advertising : how threat persuasion affects consumer responses to altruistic versus strategic CSR

Xie, Quan; Wang, Tianjiao - In: Journal of business research : JBR 148 (2022), pp. 315-324

Persistent link: https://www.econbiz.de/10013325485

Dynamic pricing decisions by potential tourists under uncertainty : the effects of tourism advertising

Song, Hongjuan; Jiang, Yushi - In: Tourism economics : the business and finance of tourism … 25 (2019) 2, pp. 213-234

Persistent link: https://www.econbiz.de/10011986374

Pricing and advertising decisions in O2O supply chain with the presence of consumers' anticipated regret

Gu, Qiongqiong; Rong, Zhang; Bin, Liu - In: The journal of business & industrial marketing 38 (2023) 5, pp. 1135-1149

Persistent link: https://www.econbiz.de/10014276737

Is ambiguity an efficient tool in Instagram ads?

Khrouf, Lilia; Maghraoui, Souad - In: International journal of technology marketing : IJTMkt 17 (2023) 4, pp. 347-362

Persistent link: https://www.econbiz.de/10014428105

Impact of advertising on behaviour of consumers of low and high level of consumption of diary products

Chudzian, Joanna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 13 (2014) 4, pp. 19-30

Persistent link: https://www.econbiz.de/10010497783

Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...

Persistent link: https://www.econbiz.de/10013192340

Colour temperature in advertising and its impact on consumer purchase intentions

Pilelienė, Lina; Grigaliūnaitė, Viktorija - In: Oeconomia Copernicana 8 (2017) 4, pp. 657-669

Persistent link: https://www.econbiz.de/10012229039