Narrow search
Showing 71 - 80 of 147,178
Cover Image
Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.; Brough, Aaron R.; Grayson, Kent - In: Journal of marketing research : JMR 53 (2016) 3, pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
Cover Image
Signalling effect of daily deal promotion for a start-up service provider
Zhao, Ming; Wang, Yulan; Gan, Xianghua - In: Journal of the Operational Research Society : OR 67 (2016) 2, pp. 280-293
Persistent link: https://www.econbiz.de/10011516488
Cover Image
Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
Bee, Colleen; Dalakas, Vassilis - In: Journal of marketing communications 21 (2015) 6, pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
Cover Image
Antecedents and consequences of consumers' attribution style : measuring the impact of negative celebrity information
Um, Nam-Hyun - In: Journal of marketing communications 22 (2016) 2, pp. 121-134
Persistent link: https://www.econbiz.de/10011561321
Cover Image
Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Cover Image
The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.; Broekhuizen, Thijs L. J.; … - In: Journal of marketing research : JMR 53 (2016) 4, pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Cover Image
Why, when, and how much to entertain consumers in advertisements? : a web-based facial tracking field study
Teixeira, Thales; Picard, Rosalind W.; Kaliouby, Rana el - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 809-827
Persistent link: https://www.econbiz.de/10010468387
Cover Image
Consumer responses to sexual advertising : the intersection of modernization, evolution, and international marketing
Wan, Wendy W. N.; Luk, Chung-leung; Chow, Cheris W. C. - In: Journal of international business studies : JIBS ; an … 45 (2014) 6, pp. 751-782
Persistent link: https://www.econbiz.de/10010396525
Cover Image
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Cover Image
Is advertising by dental professionals having a negative impact on consumers? : the perspectives of Indian consumers
Dable, Rajani A.; Musani, Smita I.; Wasnik, Pradnya B.; … - In: Health marketing quarterly 31 (2014) 2, pp. 136-149
Persistent link: https://www.econbiz.de/10010398951