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The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima; Sharma, Ashok; Misra, Richa; Jain, Vinamra - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
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Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie; Choi, Sungchul; Song, Hayeon - In: International journal of advertising : the review of … 42 (2023) 2, pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
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Computerized emotional content analysis : empirical findings based on charity social media advertisements
Kwon, Junbum; Lin, Hanyi; Deng, Lichen; Dellicompagni, Tanya - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1314-1337
Persistent link: https://www.econbiz.de/10013417499
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Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren; Lyu, Jewon; Han, Jinhee - In: Journal of internet commerce 22 (2023) 1, pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
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A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil; Sethna, Beheruz N. - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
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Irritating or enjoyable? : exploring the effects of soft-text native advertising and social media engagement metrics
Li, Kang; Shen, Fuyuan - In: Journal of promotion management : innovations in … 29 (2023) 7, pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
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Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth; Boeck, Harold; Trespeuch, Léo - In: Journal of promotion management : innovations in … 29 (2023) 2, pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
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A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity
Arora, Taanika - In: International journal of economics and business … 24 (2022) 3, pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
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The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya; Buzeta, Cristian; Lopes, Ana Isabel - In: Psychology & marketing 41 (2024) 6, pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
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Consumers' persuasion knowledge of algorithms in social media advertising : identifying consumer groups based on awareness, appropriateness, and coping ability
Voorveld, Hilde; Meppelink, Corine S.; Boerman, Sophie C. - In: International journal of advertising : the review of … 43 (2024) 6, pp. 960-986
Persistent link: https://www.econbiz.de/10015050103