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An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards

Steward, Michelle D.; Narus, James A.; Roehm, Michelle L. - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 173-189

Persistent link: https://www.econbiz.de/10011844765

Sharing dissatisfaction online : analyzing the nature and predictors of hotel guests negative reviews

Fernandes, Teresa; Fernandes, Filipa - In: Journal of hospitality marketing & management 27 (2018) 2, pp. 127-150

Persistent link: https://www.econbiz.de/10011848333

How convenient is it? : delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM

Duarte, Paulo; Silva, Susana C.; Ferreira, Margarida … - In: Journal of retailing and consumer services 44 (2018), pp. 161-169

Persistent link: https://www.econbiz.de/10011904358

Determining the reliability and validity of online reputation databases for lodging : Booking.com, TripAdvisor, and HolidayCheck

Rodríguez-Díaz, Manuel; Espino Rodríguez, Toms F. - In: Journal of vacation marketing : an international journal 24 (2018) 3, pp. 261-274

Persistent link: https://www.econbiz.de/10011912209

Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions

Erkan, Ismail; Evans, Chris - In: Journal of marketing communications 24 (2018) 6, pp. 617-633

Persistent link: https://www.econbiz.de/10011914772

Impact of interactivity of electronic word of mouth systems and website quality on customer e-loyalty

Khan, Mubbsher Munawar; Hashmi, Hammad Bin Azam - In: Pakistan journal of commerce and social sciences 10 (2016) 3, pp. 486-504

In this study, we aim to identify the impact of interactivity of electronic word of mouth (EWOM) systems on customer e-loyalty based on Interactivity Theory. In electronic market place, consumers now interact with e-retailers and other consumers with the help of EWOM systems. We have also tried...

Persistent link: https://www.econbiz.de/10011929373

Opinion evolution of online consumer reviews in the e-commerce environment

Wan, Yan; Ma, Baojun; Pan, Yu - In: Electronic commerce research 18 (2018) 2, pp. 291-311

Persistent link: https://www.econbiz.de/10011864127

Hedonic and utilitarian use of user-generated content on online shopping websites

Hazari, Sunil; Bergiel, Blaise; Sethna, Beheruz N. - In: Journal of marketing communications 23 (2017) 6, pp. 572-591

Persistent link: https://www.econbiz.de/10011852894

How content valence and online impression influence goal achievement in social media environment?

Mishra, Anubhav; Maheswarappa, Satish Sasalu - In: Global business review 20 (2019) 5, pp. 1267-1281

Persistent link: https://www.econbiz.de/10012137638

Online product review, product knowledge, attitude, and online purchase behavior

Ching Seng Yap; Mor Yang Ong; Ahmad, Rizal - In: International journal of e-business research : an … 13 (2017) 3, pp. 1-19

Persistent link: https://www.econbiz.de/10011729761