Narrow search
Showing 31 - 40 of 98
Cover Image
Branded products as a passport to global citizenship : perspectives from developed and developing countries
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 16 (2008) 4, pp. 57-85
Persistent link: https://www.econbiz.de/10003813590
Cover Image
And now, goodbye : consumer response to sponsor exit
Ruth, Julie A.; Strizhakova, Yuliya - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 39-62
Persistent link: https://www.econbiz.de/10009510695
Cover Image
The young adult cohort in emerging markets : assessing their global cultural identity in a global marketplace
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10009553460
Cover Image
Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 23 (2015) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
Cover Image
"What does a woman want?" : the moderating effect of age in female consumption
Tsarenko, Yelena; Strizhakova, Yuliya - In: Journal of retailing and consumer services 26 (2015), pp. 41-46
Persistent link: https://www.econbiz.de/10011347846
Cover Image
The "green" side of materialism in emerging BRIC and developed markets : the moderating role of global cultural identity
Strizhakova, Yuliya; Coulter, Robin A. - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10009732714
Cover Image
Branding in a global marketplace : the mediating effects of quality and self-identity brand signals
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 342-351
Persistent link: https://www.econbiz.de/10009406664
Cover Image
Coping with service failures : the role of emotional intelligence, self-efficacy and intention to complain
Tsarenko, Yelena; Strizhakova, Yuliya - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 71-92
Persistent link: https://www.econbiz.de/10009718551
Cover Image
"I'm mad and I can't get that service failure off my mind" : coping and rumination as mediators of anger effects on customer intentions
Strizhakova, Yuliya; Tsarenko, Yelena; Ruth, Julie A. - In: Journal of service research : JSR 15 (2012) 4, pp. 414-429
Persistent link: https://www.econbiz.de/10009673023
Cover Image
The meanings of branded products: a cross-national scale development and meaning assessment
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 82-93
Persistent link: https://www.econbiz.de/10003735953