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How and when actual-ideal self-discrepancy leads to counterfeit luxury purchase intention : a moderated mediation model
Shan, Juan; Jiang, Ling; Cui, Annie Peng; Wang, Yan; … - In: International journal of consumer studies 46 (2022) 3, pp. 818-830
Persistent link: https://www.econbiz.de/10013177000
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The risk of embarrassment in buying luxury counterfeits : do face-conscious consumers care?
Jiang, Ling; Cui, Annie Peng; Shan, Juan - In: European journal of marketing 57 (2023) 8, pp. 1996-2020
Persistent link: https://www.econbiz.de/10014342198
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Quiet versus loud luxury : the influence of overt and covert narcissism on young Chinese and US luxury consumers' preferences?
Jiang, Ling; Cui, Annie Peng; Shan, Juan - In: International marketing review 39 (2022) 2, pp. 309-334
Persistent link: https://www.econbiz.de/10013396190
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1 + 1 > 2? : is co-branding an effective way to improve brand masstige?
Shan, Juan; Lu, Hebo; Cui, Annie Peng - In: Journal of business research : JBR 144 (2022), pp. 556-571
Persistent link: https://www.econbiz.de/10013185014
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To influence or not to influence : external reference price strategies in pay-what-you-want pricing
Johnson, Jennifer Wiggins; Cui, Annie Peng - In: Journal of business research : JBR 66 (2013) 2, pp. 275-281
Persistent link: https://www.econbiz.de/10009715012
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A multilevel analysis of the adoption of sustainable technology
Crosno, Jody L.; Cui, Annie Peng - In: Journal of marketing theory and practice 22 (2014) 2, pp. 209-224
Persistent link: https://www.econbiz.de/10010357864
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What makes a brand manager effective?
Cui, Annie Peng; Hu, Michael Y.; Griffith, David A. - In: Journal of business research : JBR 67 (2014) 2, pp. 144-150
Persistent link: https://www.econbiz.de/10010238367
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The importance of strategic fit between host-home country similarity and exploration exploitation strategies on small and medium-sized enterprises' performance : a contingency pers...
Cui, Annie Peng; Walsh, Michael F.; Zou, Shaoming - In: Journal of international marketing 22 (2014) 4, pp. 67-85
Persistent link: https://www.econbiz.de/10010472876
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Extended self : implications for country-of-origin
Cui, Annie Peng; Fitzgerald, M. Paula; Donovan, Karen Russo - In: The journal of consumer marketing 31 (2014) 4, pp. 312-321
Persistent link: https://www.econbiz.de/10010416682
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Luxury brands in emerging markets : a case study on China
Cui, Annie Peng; Wajda, Theresa A.; Walsh, Michael F. - In: Entrepreneurship in international marketing, (pp. 287-305). 2015
Persistent link: https://www.econbiz.de/10010493025