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Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...

Balmer, John M. T. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 459-468

Persistent link: https://www.econbiz.de/10010423879

Corporate citizenship : challenging the corporate centricity in corporate marketing

Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of business research : JBR 131 (2021), pp. 686-699

Persistent link: https://www.econbiz.de/10012545106

Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship

Balmern, John M. T. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1462-1471

Persistent link: https://www.econbiz.de/10011754988

Corporate brand orientation : identity, internal images, and corporate identification matters

Balmer, John M.T.; Podnar, Klement - In: Journal of business research : JBR 134 (2021), pp. 729-737

Persistent link: https://www.econbiz.de/10012643961

Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective

Maon, François; Swaen, Valérie; De Roeck, Kenneth - In: Journal of business research : JBR 126 (2021), pp. 64-77

Persistent link: https://www.econbiz.de/10012494305

Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?

Balmer, John M. T. - In: Corporate communications : an international journal 18 (2013) 3, pp. 290-326

Persistent link: https://www.econbiz.de/10010358547

Corporate marketing, Volume 40, Issue 7\8 : Insights and integration drawn from corporate branding, identity, communication and visual identification

Balmer, John M.T. - 2006

EJM has provided one of the principal platforms on the global stage relating to corporate marketing scholarship and …-book was to provide a platform whereby integrative approaches in corporate marketing research and scholarship can be … highlighted. The majority of articles in this e-book focus on important concepts of corporate marketing and encompass corporate …