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The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.; Wang, Wei-Yue - In: The journal of brand management : an international journal 23 (2016) 1, pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
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"No saints", "no sinners" : corporate social responsibility impact on occupational embeddedness and corporate brand trust with extrinsic motivation as a moderating construct
Boadi, Evans Asante; Xu, Yongan; Bosompem, Josephine; … - In: European journal of international management : EJIM 22 (2024) 1, pp. 124-144
Persistent link: https://www.econbiz.de/10014513938
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The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise; Perks, Keith J. - In: Corporate communications : an international journal 20 (2015) 2, pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
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The role of CSR in sustaining corporate brands in the global market : the perspective of telecommunication companies in Ghana
Wu, Xiaodan; Amoasi, Richard - In: Corporate social responsibility and environmental management 31 (2024) 1, pp. 433-447
Persistent link: https://www.econbiz.de/10014465292
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CSR-Berichterstattung als Teil unternehmerischen Kommunikationsmanagements und als Beitrag zur Unternehmensreputation
Hetze, Katharina - 2016
Persistent link: https://www.econbiz.de/10011560354
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The influence of employer branding and employees' personal branding on corporate branding and corporate reputation
Potgieter, Adele; Doubell, Marianne - In: African journal of business and economic research : AJBER 15 (2020) 2, pp. 107-133
Persistent link: https://www.econbiz.de/10012666154
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The effect of perceptions of corporate identity and corporate social responsibility practices on investment intention
Nel, Kara; Erasmus, Pierre; Mans-Kemp, Nadia - In: Journal of economic and financial sciences : JEF 14 (2021) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10013363194
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Corporate brand reputation and brand crisis management
Greyser, Stephen A. - In: Management decision : MD 47 (2009) 4, pp. 590-602
Persistent link: https://www.econbiz.de/10009524549
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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
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Benchmarking desired corporate brand image in relation to stakeholders : a managerial perspective
Anisimova, Tatiana - In: Qualitative market research : an international journal 17 (2014) 4, pp. 441-463
Persistent link: https://www.econbiz.de/10010430657