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Consumer response toward sexual advertisements in the context of access-based consumption
Liang, Yongheng; Wu, Xiaoyue; Su, Yi; Jin, Liyin - In: Journal of advertising 52 (2023) 3, pp. 423-438
Persistent link: https://www.econbiz.de/10014305458
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Climbing the wrong ladder : the mismatch between consumers' preference for subgoal sequences and actual goal performance
Jin, Liyin; Xu, Qian; Zhang, Ying - In: Journal of marketing research : JMR 52 (2015) 5, pp. 616-628
Persistent link: https://www.econbiz.de/10011349894
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How affirmational versus negational identification frames influence uniqueness-seeking behavior
Jin, Liyin; He, Yanqun; Zou, Deqiang; Xu, Qian - In: Psychology & marketing 30 (2013) 10, pp. 891-902
Persistent link: https://www.econbiz.de/10010198489
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The effect of the sense of power on Chinese consumers' uniqueness-seeking behavior
Zou, Deqiang; Jin, Liyin; He, Yanqun; Xu, Qian - In: Journal of international consumer marketing 26 (2014) 1, pp. 14-28
Persistent link: https://www.econbiz.de/10010344871
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"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin; Jin, Liyin; Xu, Qian - In: Psychology & marketing 39 (2022) 2, pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
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The divergent impact of reward magnitude on goal eagerness and effort investment
Jin, Liyin; Xu, Qian; Wang, Yajin; Zhang, Ying - In: Organizational behavior and human decision processes : … 167 (2021), pp. 101-113
Persistent link: https://www.econbiz.de/10013258783
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Sweet or sweat, which should come first : how consumption sequences of vices and virtues influence enjoyment
Yang, Shaoguang; Xu, Qian; Jin, Liyin - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 1073-1087
Persistent link: https://www.econbiz.de/10013191825
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Expertise makes perfect : how the variance of a reviewer's historical ratings influences the persuasiveness of online reviews
Wu, Xiaoyue; Jin, Liyin; Xu, Qian - In: Journal of retailing 97 (2021) 2, pp. 238-250
Persistent link: https://www.econbiz.de/10012648995
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Feedback-induced action-outcome associations increase consumer impatience
Lin, Haichao; Xu, Qian; Jin, Liyin - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 66-82
Persistent link: https://www.econbiz.de/10014470745
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“Right” on the day : How the timing of date‐specific promotions influences consumer responses
Deng, Huixin; Jin, Liyin; Xu, Qian - In: Psychology & Marketing 39 (2021) 2, pp. 429-440
Persistent link: https://www.econbiz.de/10012808556