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Visual elements in advertising enhance odor perception and purchase intention : the role of mental imagery in multi-sensory marketing.
Lyu, Minghui; Huang, Qi - In: Journal of retailing and consumer services 78 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015085041
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Role of affective forecasting in customers' hotel service experiences
Lajante, Mathieu; Ladhari, Riadh; Massa, Elodie - In: International journal of contemporary hospitality management 34 (2022) 3, pp. 1062-1083
Persistent link: https://www.econbiz.de/10013164525
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Comparison of virtual reality visualizations with traditional visualizations in hotel settings
Slevitch, Lisa; Chandrasekera, Tilanka; Sealy, Meghan Drew - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 1, pp. 212-237
Persistent link: https://www.econbiz.de/10012794084
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Cognitive reflection and decision-making accuracy : examining their relation and boundary conditions in the context of evidence-based management
Criado-Perez, Christian; Jackson, Chris; Minbashian, Amirali - In: Journal of business and psychology 39 (2024) 1, pp. 249-273
Persistent link: https://www.econbiz.de/10014494340
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Relative investor sentiment measurement
Gao, Xiang; Koedijk, Kees; Walther, Thomas; Wang, Zhan - 2022
Persistent link: https://www.econbiz.de/10013260213
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How product representation shapes virtual experiences and re-patronage intentions : the role of mental imagery processing and experiential value
Overmars, Suzanne; Poels, Karolien - In: The international review of retail, distribution and … 25 (2015) 3, pp. 236-259
Persistent link: https://www.econbiz.de/10011376915
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When up brings you down : the effects of imagined vertical movements on motivation, performance, and consumer behavior
Ostinelli, Massimiliano; Luna, David; Ringberg, Torsten - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 271-283
Persistent link: https://www.econbiz.de/10010366232
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Effective electronic menu presentation : from the cognitive style and mental imagery perspectives
Lee, Hee; Kim, Min Gyung - In: International journal of hospitality management 87 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012241890
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Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products
Maier, Erik; Dost, Florian - In: Journal of retailing and consumer services 45 (2018), pp. 207-220
Persistent link: https://www.econbiz.de/10011929990
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Effects of haptic cues on consumers' online hotel booking decisions : the mediating role of mental imagery
Lv, Xingyang; Li, Huifan; Xia, Lan - In: Tourism management : research, policies, practice 77 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012152105