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From boots to books : consumer attitudes toward veterans support by higher education institutions

Ward, Cheryl B.; Srivastava, R. V.; Roy, Donald P.; … - In: Journal of marketing for higher education 31 (2021) 1, pp. 91-106

Persistent link: https://www.econbiz.de/10012549779

The impact of congruence in cause marketing campaigns for service firms

Roy, Donald P. - In: The journal of services marketing 24 (2010) 2/3, pp. 255-263

Persistent link: https://www.econbiz.de/10003990937

Impact of congruence in cause marketing campaigns for professional sport organisations

Roy, Donald P. - In: International journal of sport management and marketing … 10 (2011) 1/2, pp. 21-34

Persistent link: https://www.econbiz.de/10009407938

Impact of congruence in cause marketing campaigns for professional sport organisations

Roy, Donald P. - In: International journal of sport management and marketing … 10 (2011) 1/2, pp. 21-34

Persistent link: https://www.econbiz.de/10009869675

Sponsorship-linked marketing : opening the black box

Cornwell, T. Bettina; Weeks, Clinton S.; Roy, Donald P. - 2007

Persistent link: https://www.econbiz.de/10003549081

Influences on event attendance decisions for stock car automobile racing fans

Roy, Donald P.; Goss, Benjamin D.; Jubenville, Colby B. - In: International journal of sport management and marketing … 8 (2010) 1/2, pp. 73-92

Persistent link: https://www.econbiz.de/10008650623

A framework for developing customer orientation in ticket sales organizations

Smith, J. Garry; Roy, Donald P. - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 2, pp. 93-102

Persistent link: https://www.econbiz.de/10009295461

Blogging : what's all the fuss?

Gilbert, Jacqueline A.; Clark, Dorie; Roy, Donald P. - In: SAM advanced management journal : amj 81 (2016) 4, pp. 4-15

Persistent link: https://www.econbiz.de/10011649288

Alumni Perceptions of a Move to NCAA Division IA Football Membership

Roy, Donald P.; Harmon, Susan K.; Graeff, Timothy R. - In: Journal of Marketing for Higher Education 13 (2003) 1-2, pp. 179-197

<title>ABSTRACT</title> Because of its prominent role, football has the potential to positively impact a university in several ways. Previous research on college athletics has focused on the financial impact of athletic success on institutions (e.g., donations). This research examines the marketing...

Persistent link: https://www.econbiz.de/10010973014

The impact of congruence in cause marketing campaigns for service firms

Roy, Donald P. - In: The journal of services marketing 24 (2010) 3, pp. 255-264

Persistent link: https://www.econbiz.de/10008418641