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The influence of emoji meaning multipleness on perceived online review helpfulness : the mediating role of processing fluency
Wu, Ruijuan; Chen, Jiuqi; Wang, Cheng Lu; Zhou, Liying - In: Journal of business research : JBR 141 (2022), pp. 299-307
Persistent link: https://www.econbiz.de/10013168060
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How social distance affects the intention and behavior of collaborative consumption : a study based on online car-hailing service
Huang, Lu; Li, Yuan; Huang, Xing; Zhou, Liying - In: Journal of retailing and consumer services 61 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012581880
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How B2B platform improves buyers' performance : insights into platform's substitution effect
Zhou, Liying; Mao, Hongyi; Zhao, Taiyang; Wang, Valerie … - In: Journal of business research : JBR 143 (2022), pp. 72-80
Persistent link: https://www.econbiz.de/10013194509
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Hustle for survival or bustle for revival : effects of Guanxi orientation and order of entry for China's electronic business ventures
Zhou, Liying; Niu, Yongge; Wang, Valerie Lynette; Tang, … - In: Industrial marketing management : the international … 93 (2021), pp. 370-381
Persistent link: https://www.econbiz.de/10012501914
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Virtual versus human : unraveling consumer reactions to service failures through influencer types
Zhao, Taiyang; Ran, Yaxuan; Wu, Banggang; Wang, Valerie … - In: Journal of business research : JBR 178 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014555571
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Doing bad by doing good? : corporate social responsibility fails when controversy arises
Guo, Shuojia; Wang, Cheng Lu; Hwang, Seokyoun; Jin, Fei; … - In: Industrial marketing management : the international … 106 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10014226204
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Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren; Wang, Cheng Lu; Liu, Jiaojiao; Zhou, Liying - In: International journal of consumer studies 47 (2023) 1, pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
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Understanding the role of influencers on live streaming platforms : when tipping makes the difference
Zhou, Liying; Jin, Fei; Wu, Banggang; Wang, Xiaodong; … - In: European journal of marketing 56 (2022) 10, pp. 2677-2697
Persistent link: https://www.econbiz.de/10013457382
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Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying; Jin, Fei; Wu, Banggang; Chen, Zhi; Wang, … - In: Journal of business research : JBR 158 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
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Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity
Chen, Xiang; Wang, Cheng Lu; Zhou, Liying - In: International journal of consumer studies 47 (2023) 5, pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633