improvement of marketing communication’s mix efficiency is by reallocation the leading role of advertising with public relations … environment. The most implemented tool for marketing communications – advertising, is losing its power for effective … communications; customers are becoming over-advertised and resistant to traditional advertising stimuli. Advertising, as one …

Digital Perspectives on Public Sector Marketing Communications -- Part 2: Advertising and Direct Marketing -- Chapter 2 …: Public Service Advertising and Celebrity endorsement in Ghana -- Chapter 3: Direct Marketing in the Kenyan Public Sector …: Digital technology and emergency risk communication of African governments: experiences and lessons from Covid-19 -- Chapter 6 …

Sector Communication Ethics and Recommendations -- Chapter 9: Public Sector Communication Ethics In Africa -- Chapter 10 …: Conclusion: Effective Public Relations and Brand Communication in Africa’s Public Sector. … response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding …