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98
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86
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84
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84
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83
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81
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81
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79
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78
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76
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75
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75
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71
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71
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71
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69
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68
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68
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68
Laroche, Michel
68
Stavins, Joanna
67
Paul, Justin
64
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62
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61
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61
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61
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61
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Tourism management : research, policies, practice
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Journal of fashion marketing and management
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date (oldest first)
1
Impact of
advertising
on behaviour of consumers of low and high level of consumption of diary products
Chudzian, Joanna
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
13
(
2014
)
4
,
pp. 19-30
Persistent link: https://www.econbiz.de/10010497783
Saved in:
2
Colour temperature in
advertising
and its impact on consumer purchase intentions
Pilelienė, Lina
;
Grigaliūnaitė, Viktorija
- In:
Oeconomia Copernicana
8
(
2017
)
4
,
pp. 657-669
Persistent link: https://www.econbiz.de/10012229039
Saved in:
3
Consumer's attitude to receive and response to SMS
advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
4
Effectiveness of female nudity in e-
advertising
Digout, Jacques
;
Salloum, Charbel
;
Hajjar, Leah
;
Taha, Nahed
- In:
International journal of electronic marketing and …
8
(
2017
)
4
,
pp. 331-343
Persistent link: https://www.econbiz.de/10011858773
Saved in:
5
Conceptualising performative Instagram influencer and user relationships : through
advertising
and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
6
Position effects in search
advertising
and their moderators : a regression discontinuity approach
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10011291344
Saved in:
7
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
8
Α path to our heart : visual metaphors and “white” space in
advertising
aesthetic pleasure
Margariti, Kostoula
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 731-770
Persistent link: https://www.econbiz.de/10013209399
Saved in:
9
Advertising
targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
10
Advertising
functional foods : the effects of physical body size and appeal type on ad credibility and purchase intentions
Melbye, Elisabeth Lind
;
Hansen, Håvard
;
Onozaka, Yuko
- In:
Journal of international food & agribusiness marketing …
27
(
2015
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011284440
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