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Advertising
60
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Taylor, Charles Raymond
115
Taylor, Charles R.
79
Zhang, Yuli
54
Taylor, Charles Robert
38
Kwak, Hyokjin
37
Puzakova, Marina
24
Okazaki, Shintaro
17
Ko, Eunju
11
Mueller, Barbara
9
Rocereto, Joseph F.
9
Zou, Shaoming
9
Lee, Doo-Hee
8
Li, Qianwen
8
Zinkhan, George M.
8
Sarstedt, Marko
7
Tang, Jintong
7
Capella, Michael L.
6
Schwaiger, Manfred
6
Song, Shiji
6
TAYLOR, CHARLES R.
6
Tang, Zhi
6
Kim, Juran
5
Kim, Kyung Hoon
5
Osland, Gregory E.
5
Yang, Jun
5
Andras, Trina Larsen
4
Chiong, Raymond
4
Dahl, Stephan
4
Eagle, Lynne C.
4
Franke, George R.
4
Marino, Louis D.
4
Pelsmacker, Patrick de
4
Raithel, Sascha
4
Ringle, Christian M.
4
Sarkees, Matthew E.
4
Schlittgen, Rainer
4
Yin, Juelin
4
Bowen, C. Luke
3
Choi, Yung Kyun
3
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International journal of advertising : the quarterly review of marketing communications
34
International journal of advertising : the review of marketing communications
28
Journal of business research : JBR
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising research
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Journal of international marketing
8
International Marketing Review
7
Advances in international marketing
6
Journal of advertising
6
Journal of consumer affairs : official publication of the American Council on Consumer Interests
6
Psychology & marketing
6
Conference Board report
5
International marketing review
5
Journal of Chinese entrepreneurship
5
American journal of agricultural economics
4
Journal of current issues and research in advertising
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Measurement and research methods in international marketing
4
The SAGE handbook of marketing ethics
4
Advances in international marketing : a research annual
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Business Research
3
Journal of Consumer Affairs
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Computers & operations research : and their applications to problems of world concern ; an international journal
2
Cross-cultural buyer behavior
2
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
2
Entrepreneurship, theory and practice : ET & P
2
European Journal of Marketing
2
European journal of operational research : EJOR
2
Frontiers of business research in China : selected publications from Chinese universities
2
International advertising and communication : current insights and empirical findings
2
International journal of internet marketing and advertising : IJIMA
2
International marketing ; Vol. 2
2
Journal of Advertising Research
2
Journal of Consumer Marketing
2
Journal of Small Business and Enterprise Development
2
Journal of business ethics : JOBE
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ECONIS (ZBW)
225
OLC EcoSci
65
Other ZBW resources
20
RePEc
16
USB Cologne (EcoSocSci)
6
BASE
1
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1
The role of geography of self in "filling in" brand personality traits : consumer inference of unobservable attributes
Puzakova, Marina
;
Kwak, Hyokjin
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10009738749
Saved in:
2
Going it alone or together : the role of space between products on consumer perceptions of price promotions
Kwak, Hyokjin
;
Zhang, Yuli
;
Puzakova, Marina
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1086-1114
Persistent link: https://www.econbiz.de/10012395643
Saved in:
3
Facing the "right" side? : the effect of product facing direction
Zhang, Yuli
;
Kwak, Hyokjin
;
Jeong, Haeyoung
;
Puzakova, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10012201410
Saved in:
4
Cross-cultural buyer behavior
Taylor, Charles Raymond
(
contributor
); …
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003444215
Saved in:
5
New directions in international advertising research
Taylor, Charles Raymond
(
contributor
); …
-
2002
-
1. ed
Persistent link: https://www.econbiz.de/10001687364
Saved in:
6
Editorial: Should tax deductibility for advertising be eliminated? : the research evidence says no
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 197-202
Persistent link: https://www.econbiz.de/10010362930
Saved in:
7
Editorial: On the economic effects of advertising : evidence that advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 339-342
Persistent link: https://www.econbiz.de/10009789462
Saved in:
8
Editorial: Corporate social resposibility and advertising : does it extend to taking stances on social issues?
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 11-15
Persistent link: https://www.econbiz.de/10010256890
Saved in:
9
Editorial: Conducting state-of-the-art cross-cultural research
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 627-631
Persistent link: https://www.econbiz.de/10010466405
Saved in:
10
Editorial : the London Olympics 2012 : what advertisers should watch
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 459-464
Persistent link: https://www.econbiz.de/10009581826
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