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Advertising
60
Werbung
53
Consumer behaviour
48
Konsumentenverhalten
47
USA
34
United States
32
Advertising effects
31
Werbewirkung
31
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Language
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English
255
Undetermined
79
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Taylor, Charles Raymond
116
Taylor, Charles R.
79
Zhang, Yuli
54
Taylor, Charles Robert
38
Kwak, Hyokjin
37
Puzakova, Marina
24
Okazaki, Shintaro
17
Ko, Eunju
11
Mueller, Barbara
9
Rocereto, Joseph F.
9
Zou, Shaoming
9
Lee, Doo-Hee
8
Li, Qianwen
8
Zinkhan, George M.
8
Sarstedt, Marko
7
Tang, Jintong
7
Capella, Michael L.
6
Schwaiger, Manfred
6
Song, Shiji
6
TAYLOR, CHARLES R.
6
Tang, Zhi
6
Kim, Juran
5
Kim, Kyung Hoon
5
Osland, Gregory E.
5
Yang, Jun
5
Andras, Trina Larsen
4
Chiong, Raymond
4
Dahl, Stephan
4
Eagle, Lynne C.
4
Franke, George R.
4
Marino, Louis D.
4
Pelsmacker, Patrick de
4
Raithel, Sascha
4
Ringle, Christian M.
4
Sarkees, Matthew E.
4
Schlittgen, Rainer
4
Yin, Juelin
4
Bowen, C. Luke
3
Choi, Yung Kyun
3
Costello, John P.
3
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International journal of advertising : the quarterly review of marketing communications
34
International journal of advertising : the review of marketing communications
29
Journal of business research : JBR
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising research
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Journal of international marketing
8
International Marketing Review
7
Advances in international marketing
6
Journal of advertising
6
Journal of consumer affairs : official publication of the American Council on Consumer Interests
6
Psychology & marketing
6
Conference Board report
5
International marketing review
5
Journal of Chinese entrepreneurship
5
American journal of agricultural economics
4
Journal of current issues and research in advertising
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Measurement and research methods in international marketing
4
The SAGE handbook of marketing ethics
4
Advances in international marketing : a research annual
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Business Research
3
Journal of Consumer Affairs
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Computers & operations research : and their applications to problems of world concern ; an international journal
2
Cross-cultural buyer behavior
2
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
2
Entrepreneurship, theory and practice : ET & P
2
European Journal of Marketing
2
European journal of operational research : EJOR
2
Frontiers of business research in China : selected publications from Chinese universities
2
International advertising and communication : current insights and empirical findings
2
International journal of internet marketing and advertising : IJIMA
2
International marketing ; Vol. 2
2
Journal of Advertising Research
2
Journal of Consumer Marketing
2
Journal of Small Business and Enterprise Development
2
Journal of business ethics : JOBE
2
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Source
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ECONIS (ZBW)
226
OLC EcoSci
65
Other ZBW resources
20
RePEc
16
USB Cologne (EcoSocSci)
6
BASE
1
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91
The future of advertising research : new directions and research needs
Taylor, Charles Raymond
;
Carlson, Les
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10012483501
Saved in:
92
Culture and health persuasion : differences between Koreans and Americans
Yoon, Sukki
;
Lalwani, Ashok K.
;
Vargas, Patrick T.
; …
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 83-101
Persistent link: https://www.econbiz.de/10012483553
Saved in:
93
The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Cho, Yoon-Na
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
120
(
2020
),
pp. 379-388
Persistent link: https://www.econbiz.de/10012417141
Saved in:
94
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
95
Country-of-origin effects and consumer evaluations of ads within the context of economic crises
Bennett, Aronté M.
;
Kozup, John
;
Taylor, Charles Raymond
- In:
Journal of current issues and research in advertising
39
(
2018
)
1
,
pp. 52-66
Persistent link: https://www.econbiz.de/10012242895
Saved in:
96
Electronic word of mouth as a promotional technique : new insights from social media
Chu, Shu-Chuan
(
ed.
);
Kim, Juran
(
ed.
); …
-
2020
-
First issued in paperback
Persistent link: https://www.econbiz.de/10012244839
Saved in:
97
Cross-cultural and religious perspectives on marketing ethics
Taylor, Charles Raymond
;
Panteqi, Mivena
- In:
The SAGE handbook of marketing ethics
,
(pp. 43-57)
.
2021
Persistent link: https://www.econbiz.de/10012304703
Saved in:
98
Ethical considerations for pharmaceutical marketing
Lolk, Christian
;
Taylor, Charles Raymond
- In:
The SAGE handbook of marketing ethics
,
(pp. 326-338)
.
2021
Persistent link: https://www.econbiz.de/10012306237
Saved in:
99
Marketing ethics and regulation of marketing activity : the role of government and industry
Eagle, Lynne C.
;
Dahl, Stephan
;
Pelsmacker, Patrick de
; …
- In:
The SAGE handbook of marketing ethics
,
(pp. 498-517)
.
2021
Persistent link: https://www.econbiz.de/10012306768
Saved in:
100
Concluding comments regarding the challenges of marketing ethics
Pelsmacker, Patrick de
;
Eagle, Lynne C.
;
Dahl, Stephan
; …
- In:
The SAGE handbook of marketing ethics
,
(pp. 518-529)
.
2021
Persistent link: https://www.econbiz.de/10012306770
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