Similar Search Results

Standardized vs. specialized international advertising campaigns : what we have learned from academic research in the 1990s

Taylor, Charles Raymond; Johnson, Chad M. - In: New directions in international advertising research, (pp. 45-66). 2002

Persistent link: https://www.econbiz.de/10001785296

Advertising in the Czech Republic: Czech perceptions of effective advertising and advertising clutter

Taylor, Charles Raymond; Bonner, P. Greg; Dolezal, Michael - In: New directions in international advertising research, (pp. 137-149). 2002

Persistent link: https://www.econbiz.de/10001785308

The US/EU beef controversy and a proposed framework for resolving standards disputes in international trade

Taylor, Charles Raymond; Walsh, Michael G.; Lee, Christopher - In: Journal of consumer affairs : official publication of … 37 (2003) 1, pp. 101-122

Persistent link: https://www.econbiz.de/10001769385

Market convergence and advertising standardization in the European Union

Okazaki, Shintaro; Taylor, Charles Raymond; Doh, Jonathan P. - In: Journal of world business : JWB 42 (2007) 4, pp. 384-400

Persistent link: https://www.econbiz.de/10003583746

Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment

Mueller, Sophia; Taylor, Charles Raymond; Mueller, Barbara - In: Media and change management : creating a path for new …, (pp. 267-288). 2022

Persistent link: https://www.econbiz.de/10013167382

Measuring the role of uniqueness and consistency to develop effective advertising

Mafael, Alexander; Raithel, Sascha; Taylor, Charles Raymond - In: Journal of advertising 50 (2021) 4, pp. 494-504

Persistent link: https://www.econbiz.de/10012650828

The SAGE handbook of marketing ethics

Eagle, Lynne C.; Dahl, Stephan; Pelsmacker, Patrick de; … - 2021

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the...