Narrow search
Showing 1 - 10 of 150
Cover Image
More than a feeling : emotional contagion effects in persuasive communication
Hasford, Jonathan; Hardesty, David M.; Kidwell, Blair - In: Journal of marketing research : JMR 52 (2015) 6, pp. 836-847
Persistent link: https://www.econbiz.de/10011421735
Cover Image
Emotional ability training and mindful eating
Kidwell, Blair; Hasford, Jonathan; Hardesty, David M. - In: Journal of marketing research : JMR 52 (2015) 1, pp. 105-119
Persistent link: https://www.econbiz.de/10010526402
Cover Image
Deliberation or distraction : how the presentation format of choice information impacts complex decision making
Hasford, Jonathan; Hardesty, David M.; Kidwell, Blair - In: Journal of business research : JBR 103 (2019), pp. 195-205
Persistent link: https://www.econbiz.de/10012104145
Cover Image
Emotional ability and associative learning : how experiencing and reasoning about emotions impacts evaluative conditioning
Hasford, Jonathan; Kidwell, Blair; Hardesty, David M. - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 743-760
Persistent link: https://www.econbiz.de/10011951049
Cover Image
Linking cause-related marketing to sales force responses and performance in a direct selling context
Larson, Brian V.; Flaherty, Karen E.; Zablah, Alex R.; … - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 271-277
Persistent link: https://www.econbiz.de/10003725657
Cover Image
Toward a theory of motivation and personality with application to word-of-mouth communications
Mowen, John C.; Park, Sojin; Zablah, Alex R. - In: Journal of business research : JBR 60 (2007) 6, pp. 590-596
Persistent link: https://www.econbiz.de/10003486960
Cover Image
The relative importance of brands in modified rebuy purchase situations
Zablah, Alex R.; Brown, Brian P.; Donthu, Naveen - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 248-260
Persistent link: https://www.econbiz.de/10008664489
Cover Image
A communication based perspective on customer relationship management (CRM) success
Zablah, Alex R. - 2005
Persistent link: https://www.econbiz.de/10003953855
Cover Image
The role of mentoring in promoting organizational commitment among black managers : an evaluation of the indirect effects of racial similarity and shared racial perspectives
Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N. - In: Journal of business research : JBR 61 (2008) 7, pp. 732-738
Persistent link: https://www.econbiz.de/10003709489
Cover Image
When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N.; … - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 194-204
Persistent link: https://www.econbiz.de/10009376048